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Case Study: The European House – Ambrosetti

Global leaders gather in new “phygital” format

In response to COVID-19 travel restrictions, The European House - Ambrosetti created a part-physical, part-digital event. Leveraging Cisco Webex, the "phygital" event featured global business and political leaders through holograms and limited attendance.

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Who is The European House - Ambrosetti?

Industry: Professional Services

Location: Lombardy, Italy

Size: 230 employees

Website: www.ambrosetti.eu

Summary

Challenges

  • Safely gather global business and political leaders, despite COVID-19 restrictions
  • Create an engaging, intimate schedule of content
  • Build, test, and execute an all-new “phygital” approach in less than four months

Solutions

Cisco Webex

Cisco Webex DX80

Results

  • Delivered a successful global meeting, despite COVID-19 travel restrictions
  • Blended physical and digital elements in five languages
  • The annual meeting nearly doubled attendee numbers
  • Reduced carbon impact
  • Speakers included Sergio Mattarella,
    President of Italy; Ban Ki-moon, former UN Secretary-General; and Hillary
    Clinton, former US senator