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Case Study: Phu Nhuan Jewelry

Cisco helps online jewelry portal sparkle

Phu Nhuan Jewelry (PNJ), a top Vietnamese jeweler, releases more than 220 new designs monthly. To keep bringing beautiful creations to market, PNJ relies on Cisco solutions to drive their digital strategy.



  • Growing number of transactions, coupled with demand for new products and services
  • A new wave of customers prefer to shop and pay online
  • PNJ’s IT infrastructure and services were not centrally managed
  • Risk of security and cyber-attacks


  • Online portal is now 70% faster, for improved transaction experiences
  • PNJ tripled the number of new online users
  • Improved system performance and easier maintenance
  • Stronger security posture

What they’re saying

Cisco ACI (SDN) is the platform that generates great results right after deployment.

Nguyen Duc Doanh, Director of Infrastructure, Phu Nhuan Jewelry

Who is Phu Nhuan Jewelry?

Industry: Retail 
Location: Ho Chi Minh, Vietnam
Size: 6,000 employees, 300 retail shops
Website: PNJ.com.vn