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Case Study: Mall of America

Wireless connectivity without compromise

The largest mall in the United States, Mall of America, uses Cisco wireless to provide rich analytics and ubiquitous wireless access for a superior retail experience. The use of advanced networking technology and the insight it provides makes every visit a delightful and engaging experience for shoppers.



  • Need reliable network services and connectivity throughout the property to make it fast and easy for visitors to find shops and attractions
  • Meet changing consumer expectations
  • Sprawling, unique environment including a large event rotunda and seven acre theme park


  • Nearly three quarters of a million visitors have used Mall of America Wi-Fi since it was launched
  • Centrally managed Hyperlocation beacons make it easy for IT to quickly and dynamically adjust them remotely
  • Gained a holistic view of traffic patterns throughout the property

What they’re saying

Ultimately, Cisco wireless lets us ensure that each guest has a positive experience every time they visit the property.

Janette Smrcka, Information Technology Director, Mall of America

Who is Mall of America?

Industry: Retail, Entertainment
Location: Bloomington, Minnesota
Company size: 11,000 (includes tenant/store employees)