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Case Study: Anschutz Entertainment Group

AEG takes fan experience to the next level

A global leader in presenting live events, AEG owns and operates hundreds of venues around the world. The O2 Arena in London, the world’s busiest music and entertainment venue, hosts more than 200 music and sporting events each year that bring in nearly 9 million visitors. Technology is key to delivering a superior fan experience. Using an end-to-end solution approach, they employ Cisco solutions to deliver a powerful, engaging digital experience for fans and a platform for growth for AEG and its partners.



  • Deliver a superior experience to fans
  • Gain insight into attendee preferences and behavior
  • Generate new revenue at event sites



  • Rich wireless experiences delight fans
  • Increased customer reach and engagement drives sponsorship activations and revenue growth
  • Cisco high density Wi-Fi and analytics technologies build insight

What they’re saying

At AEG, our mission is to create a truly immersive experience for our fans where they don’t think for a second they could have gotten this same experience at home.

David Jones, Senior Vice President of IT, AEG Europe

Who is AEG?

Industry: Sports and Entertainment
Location: Global