Case Study: The European House – Ambrosetti
Global leaders gather in new "phygital" format
In response to COVID-19 travel restrictions, The European House - Ambrosetti created a part-physical, part-digital event. Leveraging Cisco Webex, the “phygital” event featured global business and political leaders through holograms and limited attendance.
Contact Cisco
-
-
Call Sales:
- 1-800-553-6387
- US/CAN | 5am-5pm PT
Summary
Challenges
- Safely gather global business and political leaders, despite COVID-19 restrictions
- Create an engaging, intimate schedule of content
- Build, test, and execute an all-new “phygital” approach in less than four months
Solutions
Results
- Delivered a successful global meeting, despite COVID-19 travel restrictions
- Blended physical and digital elements in five languages
- The annual meeting nearly doubled attendee numbers
- Reduced carbon impact
- Speakers included Sergio Mattarella,
President of Italy; Ban Ki-moon, former UN Secretary-General; and Hillary
Clinton, former US senator
What they’re saying
“I never had any doubt we would make it, though the summer months were hectic. But the right thing to do was to try and use this experience to inspire innovation and change. One thing is certain: You will never decide your future sitting behind a desk.”
Valerio De Molli, Managing Partner and Chief Executive Officer, The European House - Ambrosetti
Who is The European House - Ambrosetti?
Industry: Professional Services
Location: Lombardy, Italy
Size: 230 employees
Website: www.ambrosetti.eu
