| A third benefit of the Cisco Brand
Resale program is that it enables you to sell services while
leveraging the Cisco support-logistics infrastructure.
Because your customers will be utilizing the Cisco.com online
tools and resources, Cisco TAC, Cisco hardware depots, and
other services provided by Cisco within SMARTnet, SMARTnet
Onsite, and the other Technical Support Services programs,
depending on your location, you may not need – or may not
continue to need - to make a significant investment in providing
these services or infrastructure yourself. The Cisco Brand
Resale program allows you to provide these value-added service
and increase your customers’ loyalty and operational
effectiveness while still maintaining your bottom line.
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