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Tutorial Title
 
1 Cisco Service Expert Program Overview
2 The Importance of Service
3 Cisco.com Online Tools and Resources
4 Technical Assistance
5 Software Support
6 Hardware Replacement
7 Technical Support Services Portfolio
8 Partner Technical Support Services
Introduction
Partner Technical Support Services Portfolio
Cisco Brand Resale: Background
What is Cisco Brand Resale?
Cisco-Brand Deliverables and Services
Contract Management
Program Availability
Benefits of Cisco Brand Resale
What is the Cisco Shared Support Program?
What is the Cisco Shared Support Program Replacing?
How is the Cisco Shared Support Program Different From Cisco Brand Resale?
Eligibility
Benefits of Shared Support
Review Questions
Summary
9 The Value Selling Approach
10 Cisco SMB Support Assistant
11 Sales Tools and Processes
  12 Business Tools and Processess
  13 Next Steps
 
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Module 8: Partner Technical Support Services

Cisco Brand Resale: Background

In today’s increasingly competitive marketplace, companies must offer value-added services that will differentiate them from the competition and provide the support their customers require. However, building such a support infrastructure requires a significant investment, and maintaining the bottom line can be a challenge. As a result, many companies are looking at strategic partnerships to help them service their customers.

When it comes to offering service and support, Cisco understands that each of its partners has different needs and goals. Some may lack the resources for a large-scale service infrastructure but would like to develop and maintain service relationships with their customers. Others might prefer to focus their resources on areas outside of service and would rather have another company deliver support to their customers. Whatever your objectives may be, Cisco has a solution.

A Cisco goal is to partner with you and help you take full advantage of its service and support solutions. Based on partner feedback, Cisco has developed a variety of programs that strengthen its channel partnership with you while increasing your customers’ satisfaction with your business.

 

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