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Tutorial Title
 
1 Cisco Service Expert Program Overview
2 The Importance of Service
3 Cisco.com Online Tools and Resources
4 Technical Assistance
5 Software Support
6 Hardware Replacement
7 Technical Support Services Portfolio
8 Partner Technical Support Services
9 The Value Selling Approach
Introduction
Identify Objectives
Uncover Pain Points
Create a Service Vision
Quantify Service Benefits
Communicate Service Value
Leverage Tools and Team
Establish Communications
Benefits
Interactive Exercise
Review Questions
Summary
10 Cisco SMB Support Assistant
11 Sales Tools and Processes
  12 Business Tools and Processess
  13 Next Steps
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Module 9: The Value Selling Approach

Introduction

Welcome to Module 9: The Value Selling Approach. In this module you are going to:

  Identify the eight steps within the Value Selling Approach.
  Discuss how to identify customer business and network objectives.
  Identify questions you can ask to help uncover customer business and network pain points.
  Recognize how to create a service vision with a customer.
  Explain how to map service offerings to fulfill the customer’s vision.
  Review how to quantify service benefits into financial terms.
  Discuss how to communicate the value of service throughout a customer’s entire organization.
  Recognize how to leverage tools and extended team members to help close sales with customers.
  Discuss the importance of establishing regular quarterly updates and communications with your customers.
  Review an example of how to sell SMARTnet via the Cisco Brand Resale program using the Value Selling Approach.

You are going to spend approximately 30 minutes reviewing this module. When you are ready to proceed, please click the Next button at the top or bottom of the page to continue.

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