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Tutorial Title
 
1 Cisco Service Expert Program Overview
2 The Importance of Service
3 Cisco.com Online Tools and Resources
4 Technical Assistance
5 Software Support
6 Hardware Replacement
7 Technical Support Services Portfolio
8 Partner Technical Support Services
9 The Value Selling Approach
Introduction
Identify Objectives
Uncover Pain Points
Create a Service Vision
Quantify Service Benefits
Communicate Service Value
Leverage Tools and Team
Establish Communications
Benefits
Interactive Exercise
Review Questions
Summary
10 Cisco SMB Support Assistant
11 Sales Tools and Processes
  12 Business Tools and Processess
  13 Next Steps
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Module 9: The Value Selling Approach

Interactive Exercise

You are on your way to a meeting with Sam Sadaka, the IT Director at ACME Solutions. You’ve been trying to get an audience with Sam for several months now to discuss developing a service strategy to support his network, and were finally able to convince him to participate in an initial meeting with you to learn more about your company’s service offerings.

Your goal is to educate Sam on the SMARTnet service program that your company offers through the Cisco Brand Resale program. You’re hoping that you can convince him to purchase a SMARTnet service contract as a first step in protecting his company’s network investment.

You extend your hand as you walk into Sam’s office and say:

“Thanks so much for taking the time to meet with me today Sam, I really appreciate it.”

Sam replies:

“Well, you certainly have been persistent, and I have to admit I’m curious to learn more about how some of your offerings may be able to both protect our network and optimize its performance.”

How should you proceed?


"Well Sam, I’ve put together a presentation for you that I feel really emphasizes the impact that our service offerings can have on the performance of your network.”
     
  “Well Sam, I do have some offerings that can certainly have a very positive impact on your network, but before we discuss those, I’d like to take some time to learn more about your business and network objectives - and any obstacles that you may be dealing with that are preventing you from achieving them.”
     
  “Sam, I have a feeling that you’re going to develop an appreciation for SMARTnet, a key Cisco service program that our company can extend to you, because it contains key service components that can help protect your network investment and enhance its performance through regular Cisco operating system software updates and releases.”

 

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