| A second benefit of the Cisco Brand
Resale program is that it supports your account control and
ownership of your relationship with your customer.
Because you are the expert on your customers’ business
requirements and needs, it makes sense that you are the “customer
facing” organization that maintains the primary relationship
with them.
The Cisco Brand Resale program allows you to decide your
level of involvement, so that you can control and own as much
of your customers’ relationship as you are comfortable
with, while continuing to supply them with the necessary service
offerings to ensure their satisfaction.
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