As the expert on your customers’ business requirements, you decide your level of support involvement and Cisco delivers its service to your customers as required. Under the Cisco Brand Resale program, you negotiate and sell the actual service contracts to your customers. You are then rewarded or commissioned via a discount off of the list price for the services, based upon your service sales performance.

The Cisco Brand Resale program gives you the flexibility to choose resale options that will best meet the needs of your customers and your business. For example, you can manage the service relationship by monitoring the delivery of Cisco services, or you can simply pass the Cisco Brand Resale service contract to Cisco and have no involvement in the delivery. Either way, your customers receive the support they require - Cisco supports the customer and provides the technical support service included within each program.

Additionally, because all Cisco Brand Resale options enable you to better understand the service landscape within your installed base, the program helps you become a “one-stop shop” for your customers. As a result, it increases your account control, your customer satisfaction, and your sales.