When talking to customers about the value of technical assistance, ask them the following questions:

		How would you handle a situation when the network is down?
		Do you have internal resources available to help, in case your network foes down?
		On average, how much time does it take you to resolve issues related to your network?

Based on their answers to these questions, make sure your customers understand the risks associated with not having a service solution that provides them with technical assistance.

Is not having technical assistance a risk your customers are willing to take?