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Tutorial Title
 
1 Cisco Service Expert Program Overview
2 The Importance of Service
3 Cisco.com Online Tools and Resources
4 Technical Assistance
Introduction
The Cisco Technical Assistance Center
Follow the Sun
Technical Assistance by Telephone
Technical Assistance via the TAC Website
Customer Satisfaction Survey
Value of Technical Assistance
Overcoming Objections
Case Study
Quote
Interactive Exercise
Review Questions
Summary
5 Software Support
6 Hardware Replacement
7 Technical Support Services Portfolio
8 Partner Technical Support Services
9 The Value Selling Approach
10 Cisco SMB Support Assistant
11 Sales Tools and Processes
  12 Business Tools and Processess
  13 Next Steps
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Module 4: Technical Assistance

Customer Satisfaction Survey

Cisco TAC ensures it exceeds your customers’ expectations by following a customer satisfaction survey process. This process begins when a case is closed. Every time a case is closed, a customer receives a (Bingo) survey. Bingo surveys are standard Cisco survey that enable customers to comment and rate Cisco services. A customer satisfaction rate is calculated with surveys sent back to Cisco.

When cases are closed, Cisco TAC engineers also fill out a Reverse Bingo Survey to evaluate customer or partner engineers. A summary of the Reverse Bingo including comments provided by Cisco TAC engineers is provided to the customer in the half-yearly reports. This process creates a system of checks and balances and helps all parties involved by:

  Providing them with areas of improvement.
  Providing them with positive feedback.

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