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WebEx Case Study: Seagate Technology

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WebEx Case Study: Seagate Technology

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Next Steps:

New Launch Strategy Delivers Amazing Sales

Challenge:
Seagate Technology wanted to bypass traditional B2B channels and market its new product directly to end users.


Solutions:
WebEx-facilitated B2C product launch garners thousands of attendees with zero advertising budget.


Results:

  • Exceeded initial sales unit goal by significant margin
  • Created instant backlog of demand for Seagate’s new drive
  • Created viral marketing effect with thousands of YouTube views of webcast


Thanks to this event, we doubled the sales forecast we had in place for the product launch…
- Joni Clark, senior product marketing manager, Seagate Technology