WebEx Case Study: Seagate Technology
- Read Case Study (PDF - 675 KB)
New Launch Strategy Delivers Amazing Sales
Seagate Technology wanted to bypass traditional B2B channels and market its new product directly to end users.
WebEx-facilitated B2C product launch garners thousands of attendees with zero advertising budget.
- Exceeded initial sales unit goal by significant margin
- Created instant backlog of demand for Seagate’s new drive
- Created viral marketing effect with thousands of YouTube views of webcast
Thanks to this event, we doubled the sales forecast we had in place for the product launch…- Joni Clark, senior product marketing manager, Seagate Technology