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Tutorial Title
 
1 Cisco Service Expert Program Overview
2 The Importance of Service
3 Online Tools and Resources
4 Technical Assistance
5 Software Support
6 Hardware Replacement
Introduction
What is Hardware Replacement?
Advance Replacement
Onsite Support
The Value of Advance Replacement
Overcoming Objections
Case Study
Quote
Interactive Exercise
Review Questions
Summary
7 Technical Support Services Portfolio
8 Partner Technical Support Services
9 The Value Selling Approach
10 Cisco SMB Support Assistant
11 Sales Tools and Processes
  12 Business Tools and Processess
  13 Next Steps
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Module 6: Hardware Replacement

Case Study

Now that you have learned a little about advanced replacement, it’s time to review a real life example of a success story. This case study contains a success story which evolves beginning with a back ground, challenge, solution and success.

Background

Hal Gurley is the Program Manager for Internet and IP at Swisscom. The Swiss telecommunications market deregulation in 1998 forced his company to expand its market services to meet the challenges of this new market. It now offers a full range of data and voice services on both fixed and mobile networks.

Challenge

The challenge of expanding into new markets for Hal Gurley was delivering a market leading range of services such as LAN interconnect, telecommuting and Internet access using next-generation IP technology. The mission-critical nature of this situation necessitated unparalleled levels of support of the Swisscom critical backbone network hardware.

Solution

Hal Gurley decided that the solution was to forge a strategic alliance with a global leader in networking technology to strengthen its position, utilizing Cisco enterprise class routers and state of the art Multiprotocol Label Switching (MPLS) technology in the core to deliver IP-based services. He decided that the key to his success would be from rapid replacement of network gear delivered by Cisco world-class technical support.

Results

Hal Gurley stated that “Cisco has offered Swisscom pioneering levels of activity in terms of support.” The end product was described as a fully resilient carrier class IP backbone delivering service across Switzerland, backed up by a total hardware support package from Cisco to ensure total availability.

Swisscom has found that Cisco’s rapid support is the building block that underpins its data and voice services, and is the springboard to Voice Over IP. Swisscom believes that Cisco much better support than other suppliers. Cisco support has been more flexible and scalable, because the customer has the ability to choose their own hardware level of support based upon their own internal business needs and structure.



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