| By not refreshing their networks
with the latest software enhancements, many customers do not
realize they can become vulnerable to competitors.
It is important to point out to customers that many competitors
will keep both their Cisco IOS Software and other software
on the network current with the latest releases, updates,
and fixes. As an example, you can use tangible data about
Cisco IOS Software to make your customers more aware of this.
Over 900 features have been incorporated into the most current
version of Cisco IOS Software since its original version (version
9.0). These features have significantly enhances Cisco IOS
Software and have improved the capabilities and technologies
it can support. Combine this with the fact that 75 percent
of all Cisco customers update their Cisco IOS Software at
least once a year.
Your customers will begin to more clearly see the risks associated
with not keeping their software up-to-date.
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