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Tutorial Title
 
1 Cisco Service Expert Program Overview
2 The Importance of Service
3 Cisco. com Online Tools and Resources
4 Technical Assistance
5 Software Support
Introduction
Software Support
Cisco IOS Software
Cisco IOS Software Entitlement
Software Support for Network Applications
Value of Software Support
Overcoming Objections
Case Study
Interactive Exercise
Review Questions
Summary
6 Hardware Replacement
7 Technical Support Services Portfolio
8 Partner Technical Support Services
9 The Value Selling Approach
10 Cisco SMB Support Assistant
11 Sales Tools and Processes
  12 Business Tools and Processess
13 Next Steps
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Module 5: Software Support

Case Study

It is now time to review a real life example of a Cisco IOS Software success story. This case study contains a background, initiative, solution and success. An initiative explains a customer’s desired improvement or need. Subsequently, the solution is developed to adhere to the customer’s initiative. Finally, the Result depicts the achievement of the solution.

Background

Williams-Sonoma, Inc. a specialty retailer based in San Francisco began as a small, neighborhood shop that was primarily dedicated to French cookware and cooking techniques. Since then the company has grown into a $1.4 billion business with more than 300 Williams-Sonoma stores operating across the United States as well as a mail order division that delivers more than 155 million catalogs a year. In addition to these divisions, Williams-Sonoma also expanded its service to the world wide web, offering an e-commerce site that customers could use to purchase products online.

Initiative

A continuous challenge the company faced was finding ways to improve the online shopping experience for its expanding customer base. Specifically the amount of items the customers could choose from. This goal requires leveraging technology and growing the company’s IT staff.

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