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Tutorial Title
 
1 Cisco Service Expert Program Curriculum Overview
2 The Importance of Service
3 Cisco.com Online Tools and Resources
4 Technical Assistance
5 Software Support
6 Hardware Replacement
7 Technical Support Service Portfolio
8 Partner Technical Support Services
9 The Value Selling Approach
10 Cisco SMB Support Assistant
Introduction
Overview
Supported Products
Program Components
Decision Process
Overcoming Objections
Interactive Exercise
Review
Summary
11 Sales Tools and Processes
  12 Business Tools and Processess
  13 Next Steps
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Module 10: Cisco SMB Support Assistant

Overcoming Objections

“My products are covered under warranty. Why would I need Cisco SMB Support Assistant or any other program?”

There are many misconceptions about what warranties will and will not cover. In Module 2, we discussed why warranties may not provide the level of service the customer may require.

The bottom line is this:

  Warranties only cover defects in hardware for a limited period of time. Services are renewable for the life of the product.
  Without a service contract, your customers can’t get support in setting up, maintaining, or resolving issues that may arise during the lifetime of the product without paying an incident fee.
  Warranties do not provide access to the Cisco SMB Support Assistant portal or the client.
  If a hardware issue should arise, the warranty provides for a replacement to be shipped within 10 business days after receipt of the damaged part. Cisco SMB Support Assistant provides next day shipping when possible.
  Warranties do not provide technical support.
  Ask your customer how long they can go if a hardware replacement is required. If the customer keeps spare parts in stock, what is the cost of storing equipment that’s not being used?

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