Module 10: Cisco SMB Support Assistant

Introduction

Why is Cisco SMB Support Assistant Important?

In Module 2, you learned why selling services is important to you as a partner. You learned that customers are not purchasing products, but are looking for solutions to their business problems.

Selling services improves customer satisfaction and loyalty, and provides you with a steady stream of income over the life of the service contract.

Industry surveys suggest that 40-60% of future IT spending over the next 5 to 10 years will come from the small and medium-sized business market.

In that same timeframe, small and medium-sized businesses are moving applications and files onto their networks and away from the desktop or laptop computers their employees are using.

Because this market is growing rapidly and their networking needs are becoming more complex, service sales are critical in creating loyalty, increasing satisfaction, and providing you with higher profits.

Why did Cisco create Cisco SMB Support Assistant?

Up to this point, there has been no feature rich, affordable solution to support small and medium-sized businesses. The Cisco SMB Support Assistant provides a solution that meets the support needs of small business at a reasonable cost.

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