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Tutorial Title
 
1 Cisco Service Expert Program Overview
2 The Importance of Service
3 Online Tools and Resources
4 Technical Assistance
5 Software Support
6 Hardware Replacement
Introduction
What is Hardware Replacement?
Advance Replacement
Onsite Support
The Value of Advance Replacement
Overcoming Objections
Case Study
Quote
Interactive Exercise
Review Questions
Summary
7 Technical Support Services Portfolio
8 Partner Technical Support Services
9 The Value Selling Approach
10 Cisco SMB Support Assistant
11 Sales Tools and Processes
  12 Business Tools and Processess
  13 Next Steps
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Module 6: Hardware Replacement

Overcoming Objections

Objection

Your customer does not see the need or sense of urgency to purchase a service contract that includes Advance Replacement, because their equipment is currently covered under warranty.

Response

Review the terms of your customers’ warranty with them. Make sure that your customer understands their equipment has a 10-day return to factory coverage under warranty. While products that are purchased from other vendors may have additional warranty support, they may vary from one vendor to another, and still may not guarantee the necessary turnaround required by the customer. Given that, you should ask your customer these questions:

  If you experience network down time as a result of a malfunctioning piece of Cisco equipment, are you comfortable waiting 10 days for the equipment to ship?
  Do you understand that this 10-day period of network down time could have a substantial impact on your revenue? You will lose potential revenue each day that your network is unavailable to end users.
  Do you know how many more spares you will need to purchase and keep onsite in order to maintain adequate availability while waiting for the replacement unit to arrive?

Once your customer has thought about these points, reiterate the quicker delivery response times available within the various Advance Replacement options.

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