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Tutorial Title
 
1 Cisco Service Expert Program Overview
2 The Importance of Service
3 Cisco. com Online Tools and Resources
4 Technical Assistance
5 Software Support
Introduction
Software Support
Cisco IOS Software
Cisco IOS Software Entitlement
Software Support for Network Applications
Value of Software Support
Overcoming Objections
Case Study
Interactive Exercise
Review Questions
Summary
6 Hardware Replacement
7 Technical Support Services Portfolio
8 Partner Technical Support Services
9 The Value Selling Approach
10 Cisco SMB Support Assistant
11 Sales Tools and Processes
  12 Business Tools and Processess
13 Next Steps
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Module 5: Software Support

Software Support

Software support fits two major roles in the Cisco product support strategy. First, software support helps increase network uptime. Software support is tightly integrated into the Cisco maintenance delivery model, which combines Cisco TAC, software support, and Cisco.com online tools and resources, to help resolve problems rapidly and effectively. If a Cisco TAC engineer or the Cisco.com website recommends a software update to resolve a problem, the customer may get a maintenance, minor and/or major release quickly and easily as part of their service contract. In most cases they can download their needed release through Cisco.com via the Cisco Software Center, or order the release through the Cisco Product Upgrade Tool (PUT).

Software support also protects and enhances the value of your customer’s investment in Cisco products over the products useful like through the availability of new functionality included in new releases.

As a Cisco qualified partner or reseller, it is important that you address these points with your customers – in addition to talking to them about the features and benefits that Cisco applications provide to their networks.

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