The benchmark of success for any product, service or interaction is customer satisfaction. It is the critical cornerstone of your culture and the key to continued business success.

Cisco defines customer satisfaction as the collective of every action we take every day. One key to continued success at Cisco is to listen closely to customers, while making appropriate changes to meet their needs.

The impact of greater customer satisfaction leads to greater customer loyalty, resulting in greater revenues, margins, and return customers.

Cisco customer satisfaction ratings are obtained by a yearly survey that Cisco conducts with its customers. These scores comply with the formula provided by the Harvard Business Review.

The customer’s satisfaction with Cisco is measured with overall

		Sales
		Operations
		Service
		Support effort