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Tutorial Title
 
1 Cisco Service Expert Program Overview
2 The Importance of Service
Introduction
Why Sell Service?
Customer Satisfaction
Warranty vs. Service
What is a Cisco Warranty?
Cisco Warranty Programs
Warranty Scenarios
Value of Service
Review Questions
Summary
3 Cisco.com Online Tools and Resources
4 Technical Assistance
5 Software Support
6 Hardware Replacement
7 Technical Support Service Portfolio
8 Partner Technical Support Services
9 The Value Selling Approach
10 Cisco SMB Support Assistant
11 Sales Tools and Processes
12 Business Tools and Processess
13 Next Steps
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Module 2: The Importance of Service

Why Sell Service?

To conclude the topic of why selling service is so critical to both your customers’ and your success, take a few minutes to think about the following quote from Cisco Chairman of the Board, John Morgridge.

“Make customers know they are our most important priority.”

Offering a full suite of services to support each of your customers is an excellent way to demonstrate to them that their relationship and success is a top priority to you.

Now that you have reviewed the benefits associated with selling service to your customers, you are going to move on to the next topic, which discusses the impact of service on customer satisfaction.

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