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Tutorial Title
 
1 Cisco Service Expert Program Overview
2 The Importance of Service
Introduction
Why Sell Service?
Customer Satisfaction
Warranty vs. Service
What is a Cisco Warranty?
Cisco Warranty Programs
Warranty Scenarios
Value of Service
Review Questions
Summary
3 Cisco.com Online Tools and Resources
4 Technical Assistance
5 Software Support
6 Hardware Replacement
7 Technical Support Service Portfolio
8 Partner Technical Support Services
9 The Value Selling Approach
10 Cisco SMB Support Assistant
11 Sales Tools and Processes
12 Business Tools and Processess
13 Next Steps
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Module 2: The Importance of Service

Review Questions

You are on the phone with a customer discussing service contracts, when your customer tells you, “I have purchased service contracts from other vendors in the past and have not been satisfied with them. Most of their offerings weren’t related to my needs."

How would you respond?

Select the best answer from the choices below.
 
A.  ”Cisco is by far the #1 networking equipment maker in the country. Your previous purchase was from an inferior company, therefore leading to inferior services.”
B.  ”Harvard University conducted a study comparing customer satisfaction levels of customers with and without service contracts. According to the study, customers with service contracts had a higher satisfaction rating than those without."
C.  ”If you were not satisfied with the service contracts from your previous vendor, then you most likely would not be satisfied with a Cisco service contract."
D.  ”Cisco makes every effort to ensure customer satisfaction. Every year, Cisco conducts a customer survey to determine customer satisfaction level. Cisco then uses this feedback to validate and improve services based upon the needs of the customer."

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