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Tutorial Title
 
1 Cisco Service Expert Program Overview
2 The Importance of Service
Introduction
Why Sell Service?
Customer Satisfaction
Warranty vs. Service
What is a Cisco Warranty?
Cisco Warranty Programs
Warranty Scenarios
Value of Service
Review Questions
Summary
3 Cisco.com Online Tools and Resources
4 Technical Assistance
5 Software Support
6 Hardware Replacement
7 Technical Support Service Portfolio
8 Partner Technical Support Services
9 The Value Selling Approach
10 Cisco SMB Support Assistant
11 Sales Tools and Processes
12 Business Tools and Processess
13 Next Steps
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Module 2: The Importance of Service

Value of Service

In conclusion, you should emphasize to customers that all of these benefits provide them with investment protection.

Service contracts protect your customer’s network investments, and provide them with a variety of additional benefits and features that most warranties do not. When speaking to customers about service contracts, make sure to emphasize that service contracts:

  Provide rapid replacement of hardware.
  Enable access to the power of Cisco.com Online Tools and Resources.
  Provide software updates.
  Reduce costs associated with network downtime.
  Provide annual or multiyear support.
  Reduce operational costs.
  Access to 24x7 technical assistance.

It is to your benefit to encourage your customers to consider service contracts at the time of equipment purchase. Not only does it provide a full spectrum of entitlements to your customers that they would not receive under a warranty, it means more money for you. Selling service contracts increases your bottom line.

To conclude this module, please take a few minutes to answer the review questions on the next few pages and assess what you have learned about the importance of selling service contracts.

Note: This link can provide up-to-date reference on all Cisco warranties:
http://www.cisco.com/warp/public/cc/serv/mkt/sup/tsssv/wnty/

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