ACI Case Study: du

Faster Deployment, Happier Customers

Faster Deployment, Happier Customers

Company: du

Industry: Telecommunications

Location: Dubai, United Arab Emirates

Company Size: 2,000 Employees


As the Middle East’s fastest growing integrated telecommunications service provider, du has had an ever-increasing demand for faster network access from consumers to enterprises using applications for business, home automation, and smart cities services. This created a need for a new data center network infrastructure to provide a highly dynamic and scalable cloud environment that can address faster application deployment and operations.

The Solution

To meet its growth demands for applications, hosting and cloud services, du became the first telecom company in the world to deploy Cisco Application Centric Infrastructure (ACI) and Cisco Nexus 9000 Series Switches as the foundation for its next-generation data center. du used the expertise of end-to-end Cisco Services to deploy Cisco ACI, which provided a turnkey approach that was agile, cost-effective, and scalable.


Increasing its competitive advantage, du now has an application-focused fabric and a foundation for cloud automation and orchestration that supports an extensible, highly secure multitenant environment based on open standards.

du’s new, next-generation data center helps du speed time to market for new cloud-based hosting, data, voice, and video services for its mobile and fixed customers, enterprise business users, and its Smart Government initiative.

Because we are automating the entire stack, we are agile with deploying customer applications and can meet their speed requirements.
- Aftab Rasool
Senior Manager, Data Center Infrastructure and Service Design, du