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Tutorial Title
 
1 Cisco Service Expert Program Overview
2 The Importance of Service
3 Cisco.com Online Tools and Resources
Introduction
What is Cisco.com?
Examples of Cisco.com Online Tools
Configuration / Installation Tools
Troubleshooting Tools
Case Management Tools
Technical Documentation
Benefits of Cisco.com Online Tools and Resources
Overcoming Objections
Case Study
Quote
Interactive Exercise
Review Questions
Summary
4 Technical Assistance
5 Software Support
6 Hardware Replacement
7 Technical Support Service Portfolio
8 Partner Technical Support Services
9 The Value Selling Approach
10 Cisco SMB Support Assistant
11 Sales Tools and Processes
12 Business Tools and Processess
13 Next Steps
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Module 3: Cisco.com Online Tools and Resources

Overcoming Objections

Objection

Your customer feels it is difficult to navigate Cisco.com, and has trouble locating the information based on the volume of content that is available.

Response

Emphasize that in the past year, the Cisco.com user interface was reorganized to provide a more intuitive and easy-to-learn experience for customers.

Explain to your customer that the Search capabilities within Cisco.com have recently been enhanced to provide easier access to four Cisco TAC tools: the Cisco Error Message Decoder, the Cisco SNMP Object navigator, the Cisco Bug Toolkit, and the Cisco TAC Case Query tool. Then explain that the Search field on any page can be used by entering:

  A console error message: The results will include a link to the Error Message Decoder’s analysis of the message.
  An SNMP ID, SNMP name, or MIB name: The results will include a link to the appropriate information in the SNMP Object Navigator.
  A software bug ID: The results will include a link to that bug in the Bug Toolkit.
  A TAC case number: The results will include a link to that case in the TAC Case Query tool.

You can also recommend that the customer subscribe to the Cisco TAC Newsletter, which provides information and links to new or enhanced tools and/or documentation on the site.

Another good idea is to ask your customer to review the Cisco.com website together with you. If the customer is not available, ask when it would be a good time to arrange a meeting to do this in the future, and get a specific date on the calendar. Suggest that your customer register for a TAC Web Seminar that provides training on how to use the online tools and content available on the TAC Web site. Your customer can register at: http://www.cisco.com/kobayashi/support/tac/training.shtml. Your goal is to spend some individual time with your customer to get them more comfortable with Cisco.com as a whole.

Prior to meeting with your customer again, send an email with a list of common URL’s that your customer can bookmark for future reference. Providing follow-up and due diligence can really demonstrate your commitment to your customers, and can show that you are “willing to go the extra mile” to address their concerns.

Note: If your customer is unable to participate in a TAC Web seminar, you can leverage the slides used in the presentation to demo the site to your customer on your own. You can download the slides at:http://www.cisco.com/kobayashi/support/tac/training.shtml – "Using the Cisco TAC Website for Online Support" presentation.

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