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Module 2: The Importance of Service
Customer Satisfaction
The data provided by the Harvard Business
Review is an excellent information source for you to use
with customers when discussing the impact of service on their
satisfaction level with you.
Use this data when you build a service value justification with
your customers. Emphasize to customers that their satisfaction
and relationship are top priorities to you–but in order
for you to help guarantee their success, they must be
willing to invest in the services they will need from you to
ensure their success.
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Note: Cisco direct partners can securely obtain up-to-date
information on their current customer satisfaction ratings via access
to Partner Access Online (PAL.)
You can access PAL by entering the URL below in your Web browser.
http://www.cisco.com/warp/public/765/tools/pal/
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