Another important reason to sell service is that it provides a means to increase your profitability.

If you decide to sell a product with services, you can increase your overall revenue from sales, while increasing the profitability of your company.

IT industry trends show that the ratio of services versus hardware sales is increasing from 15% to over 40% with some vendors. Think of the increase in revenue that your company could experience if your sales team began to increase its amount of service contracts sold.

In today’s cost-conscious economy where the competition for new market share is tight, service can provide a means to significantly increase your bottom line.