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Case Study: Westfield

Digitizing and enhancing the mall experience

Westfield, one of the largest global real estate companies, manages all aspects of their retail portfolio—from shopping center design, construction and development, to leasing, management and marketing. To succeed in an extremely challenging retail environment, they needed to make their malls a true destination, offering gathering spaces, events, and entertainment. They partnered with Cisco for secure, end-to-end technology to power the digital experience.

Summary

Challenges

  • Deliver exceptional experiences for retailers, brands, and consumers
  • An aged infrastructure prone to single points of failure
  • Consumers demanding enhanced digital shopping capabilities
  • Driving overall traffic to the mall

Results

  • Enhanced digital customer experience using location-based messaging, personalized engagement, reliable Wi-Fi and dynamic signage
  • Created flexible, state-of-the art entertainment and experience centers
  • Advanced analytics provide shopper and operational insights for tenants on where customers eat, play, and shop
  • Cisco’s Enterprise Agreement allows Westfield to easily purchase, manage and innovate their newly acquired Cisco technologies

Cisco DNA for Retail

Cisco's Digital Network Architecture (DNA) uses automation to simplify network management, analytics to give you customer insights, and embedded security to help you meet compliance requirements. Transform your retail network with our on-premises and cloud-managed technology and solutions.

Who is Westfield Corporation?

Industry: Retail real estate
Location: Global 
Company Size: 1,700 employees