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Case Study: Westfield

Outside of Westfield property, Century City, in California

Digitizing and enhancing the mall experience

Westfield, one of the largest global real estate companies, manages all aspects of their retail portfolio—from shopping center design, construction and development, to leasing, management and marketing. To succeed in an extremely challenging retail environment, they needed to make their malls a true destination, offering gathering spaces, events, and entertainment. They partnered with Cisco for secure, end-to-end technology to power the digital experience.

Summary

Aerial view of shopping center concourse

Challenges

  • Deliver exceptional experiences for retailers, brands, and consumers
  • An aged infrastructure prone to single points of failure
  • Consumers demanding enhanced digital shopping capabilities
  • Driving overall traffic to the mall
Shopper with shopping bags at Westfield's Century City shopping center

Results

  • Enhanced digital customer experience using location-based messaging, personalized engagement, reliable Wi-Fi and dynamic signage
  • Created flexible, state-of-the art entertainment and experience centers
  • Advanced analytics provide shopper and operational insights for tenants on where customers eat, play, and shop
  • Cisco’s Enterprise Agreement allows Westfield to easily purchase, manage and innovate their newly acquired Cisco technologies
Denise Taylor outside at Century City shopping center

What they’re saying

"Westfield is in the entertainment business, much different than just leasing shops. To succeed, we needed to create memorable experiences, getting shoppers to come back again and again. Cisco technology gave us the framework to digitally delight our customers."

Denise Taylor, CIO, Westfield Corporation
Exterior of Westfield property in California

Who is Westfield Corporation?

Industry: Retail real estate
Location: Global 
Company Size: 1,700 employees

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