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Tutorial Title
 
1 Cisco Service Expert Program Overview
2 The Importance of Service
3 Cisco.com Online Tools and Resources
4 Technical Assistance
5 Software Support
6 Hardware Replacement
7 Technical Support Services Portfolio
8 Partner Technical Support Services
9 The Value Selling Approach
Introduction
Identify Objectives
Uncover Pain Points
Create a Service Vision
Quantify Service Benefits
Communicate Service Value
Leverage Tools and Team
Establish Communications
Benefits
Interactive Exercise
Review Questions
Summary
10 Cisco SMB Support Assistant
11 Sales Tools and Processes
  12 Business Tools and Processess
  13 Next Steps
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Module 9: The Value Selling Approach

Establish Regular Communications to Promote Value of Service

There are many different types of data that you can include in these post sale communications. In general, your customers may find it beneficial if you can:

  Identify and present any information or specific data that the customer requested.
  Provide a high level business oriented review of their support engagement model versus a tactical perspective.
  Communicate the value in the customer’s own language and terminology.
  Detail activities, results, and impact to the customer’s network(s) and the benefits to their organization.
  Demonstrate the value of their engagement through a credible ROI.
  Ensure the customer understands and agrees with the value.
  Demonstrate that the support model and delivery is aligned with the customer’s overall business requirements and expectations.
  Communicate all major activities/deliverables committed to and performed.
  Provide business and/or network impact of activities/deliverables.
  Quantify the value of the services based on the customer’s value metrics.
  Provide information on how the customer’s service model can be modified if necessary to meet the customer’s continued goals and expectations.

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