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Case Study: Sydney Cricket & Sports Ground Trust

Stadiums go digital and the crowd goes wild

Sydney Cricket & Sports Ground Trust deployed Cisco connected sports and entertainment solutions in its two properties. Both venues have increased fan engagement and created world-class stadium experiences.



  • Creating immersive and customized guest experiences for a variety of different events
  • Evolving fan offerings based on their preferences and trends
  • Need fast venue transitions between games and other events


  • 47% increase in revenue from food and beverage sales.
  • Staff can rebrand stadium concourses, seating bowls and facilities with the click of a mouse.
  • Demographics and behaviors are analyzed to deliver tailored content for better fan experiences.

What they're saying

Our fans are looking to have a much better live experience when they come to our games. We are trying to make it easy for them to go from their couch into their car, or public transport, to our venue. And have a fabulous experience from the moment they arrive until the time they return home.

Jane Coles, GM of Membership, Marketing, and ICT, Sydney Cricket & Sports Ground Trust

Who is Sydney Cricket & Sports Ground Trust?


The Trust manages two of Australia’s most iconic venues – the Sydney Cricket Ground and Allianz Stadium.

Industry: Sports and Entertainment
Location: Sydney, Australia