Case Study: Domino’s
Domino's digital experience delivers sales
Domino’s embraces technology to differentiate itself in an ultra-competitive market. With Cisco Global UCS infrastructure, the pizza pioneer is reigniting sales and innovating its digital ordering system to make Domino’s the “easiest company to order a pizza from.”
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Summary
Challenges
- Standing out in a crowded market of similar products
- Appealing to new breed of digital-age consumers
- Leveraging technology to transform the pizza-ordering experience, which makes up 60% of its business
Results
- Domino’s is harnessing ordering data from 14,000 stores to improve the customer experience
- Tech innovations help drive 2000% increase in stock price over 10 years
- Digital ordering, data insights, and richer in-store experience drive sales
What they’re saying
“If you don’t have a world-class infrastructure, you can’t have a world class digital ordering site.”
Kevin Vasconi, CIO, Domino’s Pizza
Who is Domino’s?
Industry: Retail/Food and Beverage
Location: Ann Arbor, Michigan
Company size: 260,000 employees