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Case Study: Domino’s

Domino's digital experience delivers sales

Domino’s embraces technology to differentiate itself in an ultra-competitive market. With Cisco Global UCS infrastructure, the pizza pioneer is reigniting sales and innovating its digital ordering system to make Domino’s the “easiest company to order a pizza from.”



  • Standing out in a crowded market of similar products
  • Appealing to new breed of digital-age consumers
  • Leveraging technology to transform the pizza-ordering experience, which makes up 60% of its business


  • Domino’s is harnessing ordering data from 14,000 stores to improve the customer experience
  • Tech innovations help drive 2000% increase in stock price over 10 years
  • Digital ordering, data insights, and richer in-store experience drive sales

What they’re saying

If you don’t have a world-class infrastructure, you can’t have a world class digital ordering site.

Kevin Vasconi, CIO, Domino’s Pizza

Who is Domino’s?

Industry: Retail/Food and Beverage
Location: Ann Arbor, Michigan
Company size: 260,000 employees