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Collaboration for Marketing

Shifting Marketing to the Customer Experience

Build marketing strategies to differentiate customer experiences. Empowering customers and provide multiple channels to communicate.

Customers are more informed and empowered than ever: They find information on their own, collect input from peers, and compare products and prices before ever contacting your company.

As a result, your peers are shifting focus to:

  • Transform the customer experience
  • Deliver real-time digital marketing
  • Improve collaboration with internal and external teams

Explore how collaboration technology can help marketing teams adapt to today's environment with our Use Case Tool

Marketing Case Studies

Read real-world stories from companies that are using collaboration to improve marketing strategies.

Read more collaboration case studies on our Collaboration Case Studies page.

Explore Collaboration for Business Roles

Address business priorities by improving collaboration.

Meets on the Customers' Schedules

How Nationwide financial services became readily available to 15 million customers. (PDF - 191 KB)

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