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Case Study: USGA

USGA keeps the ball rolling

Cisco Webex collaboration platform and devices enabled the USGA to turn the challenges of a pandemic into an opportunity to break down barriers and connect people. From watching players to asking questions, fans were given unique access to the tournament from their home.

Overview

Challenges

  • Spectator-free events prohibit fans from being able to physically show their support
  • Restrictions around number of onsite people from a staffing, partner, and media perspective

Impressive outcomes

  • Virtual media centers and broadcast integrations arranged so media could connect to the event
  • Unique experience for fans with private chats and virtual front row seats
  • Created the most connected US Open in history, focused on on-site connectivity

More connected than ever before

We were able to bring the onsite experience to them at home. They felt like they were part of the championship.

Navin Singh, CCO USGA

Who is USGA

Industry: Sports and Entertainment

Location: Liberty Corner, NJ

Size: 300 employees 1200 volunteers

Website: usga.org