Cisco Case Study: Georgia Public Broadcasting
Creating a new approach for political debates
Georgia Public Broadcasting needed to build an unprecedented platform for virtual debates with a high number of remote participants, and they needed to do it fast. See how Webex helped deliver a high quality production broadcast in a secure, controlled environment.
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Overview
Challenges
- Pandemic threatened live television broadcast of essential primary election debates
- Need to connect high number of remote participants without opportunity for "bombing"
- Viewers demand high production quality; time didn't allow for usual troubleshooting and rehearsal
Solutions
Impressive outcomes
- GPB broadcasted ten virtual debates with 75 live locations over two days of live television
- Dialogue between debate candidates, moderators, and panelists was free-flowing and organic
- On-premise approach ensured control and performance
Live broadcasting redefined
“By marrying the traditional tools of broadcasting with meeting and collaboration technology, we aimed to create something truly unique. I think together, we accomplished that. And it's only getting better.”
Adam Woodlief, Chief Technology Officer, Georgia Public Broadcasting
Who is Georgia Public Broadcasting?
Industry: Media & Entertainment
Location: Atlanta, GA
Size: PBS / NPR network with nine television and 19 radio stations
Website: www.gpb.org/