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Case study: Norwegian Professional Football League

Delivering a seamless digital fan experience

Norway's citizens are among the world's leaders in smartphone and Internet use. High-performance connectivity is a must. The Norwegian Professional Football League (NPFL) understands this and relentlessly focuses on technology to deliver the ultimate fan experience. In 2014, it became the first league in the world to implement Wi-Fi and mobile video across venues--with Cisco solutions at the center.



  • Expand ways to collect data on fans beyond ticketing, which generated data on only one in four fans.
  • Capitalize on existing infrastructure to deliver more high-bandwidth services.
  • Tailor service and content offerings to fans.


  • Wi-Fi usage has grown by 13 percent, with a 22-percent opt-in rate for personalized engagements.
  • Each venue is tied together on a low-latency fiber network to provide rich video services without latency.
  • Onsite fans enjoy Internet, third-party live streaming, and instant replays normally only available at home or work.
  • The scalable, replicable solution quickly and consistently establishes high-performance, wireless services at any venue.

What they're saying

Before we deployed Cisco, it was up to each club to set up its own wireless access and portal. With Cisco, we can now prepare content in advance and simply schedule the switchover. It's a very professional way to onboard fans to the digital journey.

Thomas Torjusen, Head of Media and Chief Digital Officer, Norwegian Professional Football League