Transformation Through Innovation
A service provider strategy to prosper from digitizationDownload White Paper
For service providers to thrive today and in the future, they’ll need to focus on some specific goals: improving speed and efficiency, defining a growth strategy based on new services, and ensuring security. This white paper dives into what that transformation looks like and how technology is making it possible.
Disruption has become the norm, and industries of all kinds have been forced into a quest for survival. As a service provider, you can see it happening. The digital business is redefining and shaking up entire industries: retail, transportation, media, advertising, entertainment, hotels, and professional services. The question is no longer if enterprise-sized businesses will retool to become digital, but when and how.
Your customers today expect more than just basic connectivity. They want to choose from an array of services: WAN, VPN, security, mobile, and Internet of Things (IoT). They want them managed, in the cloud, and customizable on demand. And they expect a top-of-the-line experience: streaming video; seamless interaction; and anytime, anywhere access on multiple devices that fit their always-connected lifestyles with plug-and-play ease. Helping businesses go digital is a huge opportunity, but to be competitive requires an equally disruptive transformation of your infrastructures, technologies, and business strategies.
Global IP traffic per
year in 2016*
Global IP traffic per
year in 2020*
Increase in global mobile
data traffic by 2020*
at stake for service providers
between now and 2024*
Through decades of partnerships with service providers around the world, Cisco has gained valuable insights into the challenges you’re facing. We believe your success in coming years will be heavily dependent on strategic decisions in four categories:
Right now it takes many service providers 18 months to 2 years to develop and deploy new services. That won’t be fast enough to remain competitive.
Build, deploy, troubleshoot, change, and take down services for customers on demand.
Consumers are upgrading their computing devices every 3 to 5 years to take advantage of newer technology, but service provider infrastructures, architectures, and processes lag behind. Aside from being complex, inflexible, architecturally siloed, and reliant on manual processes, the service provider infrastructure is delivering a diminishing return on investment.
Some estimates claim that for every dollar spent on capital expenditures, service providers spend $7 on managing their environments. Automation is the key that will help service providers keep up and cut costs.
Behind the companies radically disrupting age-old business models are stunning technology solutions: hyperscale data centers with cloud services on demand, mobile apps, stunning media experiences, and connected everything.
Aside from transforming your own environment, it’s critical to create an ecosystem of partners that reach the most opportune niche and vertical markets quickly.
Security remains a top concern among businesses and consumers, and it will continue to be in the forefront moving forward. Threat levels and attack sophistication are on the rise.
Protections must be in place to protect your data and your customers’ data. Aside from securing data and network services, you might choose to offer varied security services to your enterprise customers on a consulting or subscription basis.
So what do you do to transform your business into a fast, nimble organization able to address digital businesses? Start by shaping your strategy and architecture around these 4 areas:
This strategy addresses the most pressing priorities of service providers: speed, efficiency, growth, and security. It helps you thrive in a fast-changing environment. Where do you go from here? What does your future-ready network architecture look like?
Moving forward, network infrastructures must evolve. A network abstraction layer must be established, and the development environment must support a mix of different cloud-based and on-premises options.
Now that the network evolution is in place, discover how you can make it all happen.
The previous capabilities were the blueprint for the Cisco open network architecture, which includes everything you need to address the requirements of the digital business.
This architecture is
Works in a multivendor environment and uses open-source technology
Doesn’t limit you to one particular technology
Mix and match components of different types and from different vendors
Five wins with the Cisco open network architecture
Service providers transforming their infrastructure with Open Network Architecture are experiencing incredible results. Check out not only the benefits but also the diversity of providers Open Network Architecture works for.
It wasn’t economically feasible for small and medium-sized businesses to have the critical IT technologies that larger companies were enjoying. Deutsche Telekom wanted to offer new services that were easy to deploy, highly secure, and compliant—and most of all, affordable.
In collaboration with Cisco, Deutsche Telekom launched a self-service, cloud-based VPN for small and medium-sized businesses. The online portal lets customers select and activate highly secure and scalable Internet services. All are cloud-managed IT solutions available on a monthly subscription basis.
A management dashboard lets customers monitor the status and performance of their services, and they can upgrade the number of users or the bandwidth with a click of a mouse. Provisioning is automatic and done in real time from the provider’s data center. The service was built on Cisco virtual security appliances, OpenStack solutions, and the Cisco Network Services Orchestrator. It’s based on the Netconf/YANG standards for virtual services utilizing software-defined networking (SDN) and network functions virtualization (NFV), multivendor orchestration, and automated provisioning.
As a leading Canadian provider of advanced telecommunications, TELUS was seeing huge demand for cloud services from its customers. Its customers were facing growing complexity in their IT environments, plus unprecedented data demands driven by new mobile, social, Internet of Things (IoT), and big data applications. But while they saw cloud as a key tool, these customers were facing tough compromises when it came to their cloud solutions. Public cloud put limitations on customization and localized control, while on-premises solutions were complex, expensive, and resource-intensive. TELUS wanted to offer better options.
TELUS now offers Canadian businesses a full suite of managed infrastructure-as-a-service (IaaS) solutions, including public and private cloud options and Canada’s first hybrid cloud built on Cisco and Microsoft solutions.
The public cloud service offers cost-effective shared compute and storage infrastructure for elastic, noncritical workloads. The private cloud service offers dedicated infrastructure for mission-critical applications with heightened security or compliance requirements. The hybrid cloud service combines public and private cloud delivered from the company’s Canadian data centers and Microsoft Azure into one integrated solution with a single management portal. That gives IT departments quick access to on-demand compute capacity and the ability to seamlessly provision or move workloads between their cloud deployments.
Telstra, a leading Australian mobile operator, had both its domestic and global customers looking to adapt quickly to the new digital, app-driven world. In order to help both small and large businesses capture new opportunities, Telstra had to be able to scale IT resources quickly and securely. Yet that speed, agility, and security was proving difficult to achieve.
Telstra partnered with Cisco and deployed a unified, on-demand suite of cloud and managed network services based on Cisco’s advanced SDN and NFV solutions. The services allow Telstra to rapidly launch new services and transform customer experiences.
The Cisco Open Network Architecture isn’t standing still, either. It’s built using the industry's most comprehensive virtualization and orchestration software platform. New services will be rapidly deployed through a single self-service portal, allowing customers to connect private and public clouds and managed network services in ways that have not previously been possible.
It’s transforming network services so they become instantaneous, purchased and provisioned in the same manner as cloud. And it’s reducing operational complexity; rigid processes; lengthy delays; and long provisioning, installation, and repair cycles for customers.
The Cisco Open Network Architecture helps you transform and retool to take greater advantage of digital opportunities today.