Cisco DNA Software: Subscription Offers At-a-Glance

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Updated:November 4, 2021

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The documentation set for this product strives to use bias-free language. For the purposes of this documentation set, bias-free is defined as language that does not imply discrimination based on age, disability, gender, racial identity, ethnic identity, sexual orientation, socioeconomic status, and intersectionality. Exceptions may be present in the documentation due to language that is hardcoded in the user interfaces of the product software, language used based on RFP documentation, or language that is used by a referenced third-party product. Learn more about how Cisco is using Inclusive Language.

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Traditional LAN and WAN infrastructure elements are not in a position to meet today’s digital network demands.

Traditional LANs are hardware centric, manual, fragmented in their security, and focused on network data. In the same vein, traditional WAN infrastructure is designed to funnel the majority of branch office traffic toward the enterprise intranet boundary.

The new LAN meets the demands of a software-driven approach, with automation to simplify management and operations, built-in security, and business insights with proactive monitoring and troubleshooting. The new WAN that drives digital business embraces changing patterns as traffic moves to public clouds and the Internet driven by new cloud services and Software-as-a-Service (SaaS) applications.

With this vision, Cisco launched the new era of networking powered by the Cisco Digital Network Architecture (Cisco DNA). The latest innovations in Cisco DNA include new software capabilities that deliver greater intelligence and security through Cisco DNA subscription licensing and an architectural approach that delivers end-to-end visibility, automation, and insights. The new subscription offers are built on an entirely new era of intent-based networking.

The Cisco DNA Software Subscription suites — Switching, Wireless, and SD-WAN and Routing — are all similar in construction.

Benefits of Software Subscription

      The latest innovations through simple subscription tiers

      Easy upgrade across tiers

      Ongoing access to the newest features

      Up-to-date security protection

      Software refresh independent of hardware

      Ability to renew and scale what you want

      Easy license portability for flexibility

      Buy more, save more pricing available across suites

      Linear, predictable budget spend

      Software Support Service (SWSS) included

Introduction to Smart Licensing

Cisco Smart Licensing is a flexible licensing model that provides you with an easier, faster, and more consistent way to purchase and manage software across the Cisco portfolio and across your organization. And it’s secure – you control what users can access. With Smart Licensing you get:

      Easy Activation: Smart Licensing establishes a pool of software licenses that can be used across the entire organization—no more PAKs (Product Activation Keys).

      Unified Management: My Cisco Entitlements (MCE) provides a complete view into all of your Cisco products and services in an easy-to-use portal, so you always know what you have and what you are using.

      License Flexibility: Your software is not node-locked to your hardware, so you can easily use and transfer licenses as needed.

To use Smart Licensing, you must first set up a Smart Account on Cisco Software Central.

For a more detailed overview on Cisco Licensing, go to

Cisco DNA Software Subscription Suites

      Cisco DNA for Switching subscription

Scale your network for business expansion; segment your network for security, compliance, and complex processes; and centralize network access policy management for secure access. To learn more, go to

      Cisco DNA for Wireless subscription

Get exceptional wireless performance for high-density environments; personalize services through location-based solutions; and secure your network by protecting devices, data, and your business with strong, network-based security. Built with an agile OS, the new wireless controllers are secure, always on, and can be deployed anywhere. To learn more, go to

      Cisco DNA for SD-WAN and Routing subscription

Embrace an entirely new approach to managing and operating your WAN infrastructure. Make your network ready for SaaS applications, simplify your WAN architecture to make it easier to manage and more cost-efficient to operate and deploy, and deftly balance built-in security and application experience with direct Internet access at the branch. To learn more, go to

Cisco DNA Software Subscription Tiers

The two Cisco DNA Software Subscription tiers are designed such that each successive tier includes the lower tier(s). This means that all of the functionality of Cisco DNA Essentials is contained within Cisco DNA Advantage. As you move up though the tiers, features such as security, management, and analytics become more robust and more capable. In addition, only those customers that select the Cisco DNA Advantage tier are eligible for Enterprise Agreements.

Cisco Software Support

With Cisco DNA software licenses, customers receive embedded SWSS – which covers 24x7x365 Cisco Technical Assistance Center (TAC) support, software release updates, advanced support analytics, and designated service management. This is valid only for the Cisco DNA software subscription stacks (Cisco DNA Essentials and Advantage).

For full hardware support, including the network stack (Network Essentials/Advantage), customers will require Smart Net Total Care for 24x7x365 Cisco Technical Assistance Center (TAC) support, proactive security and product alerts, and product lifecycle management. An additional option for hardware support is Solution Support for your multivendor Cisco solution environment.

Why Cisco?

Digital business relies upon a new digital network in enterprise networking and in the data center. This new network requires a software-based and policy-driven approach, automation, built-in security, and proactive monitoring and troubleshooting informed by insights from your business. Cisco is delivering this new network via Cisco DNA for enterprise networking.

Through these innovations, we make it easier for IT to respond to the ever-evolving demands of your business. Cisco is the premier company with the breadth, depth, and intellectual property to fully enable all of your organization’s telecommunications needs, now and into the future.

Next steps

To learn more about how Cisco DNA Software can help your organization on its journey, visit the Cisco DNA Software website at

For information about Cisco Services, visit



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