Cisco Business Value Specialist

Increase Business Relevance

Explore ways Business Transformation can maximize ROI for organizations.

Increase Business Relevance

The Cisco Business Value Specialist is a certification program for sales professionals that engage in customer conversations designed to pinpoint a strategic view of customer needs, lead stakeholders to consensus decisions, and produce cross-architectural roadmaps. This certification will help candidates to become and succeed as a trusted advisor, to engage in and lead customers through comprehensive, relevant business discussions.

This job role based certification will help candidates to:

  • Capture priorities, pain points, and opportunities
  • Build business strategy and operating models
  • Develop action plan, obtain buy-in from key stakeholders


No Prerequisites

Exams & Recommended Training

Required Exam(s) Recommended Training
810-403 OUTCOMES Selling Business Outcomes (OUTCOMES)
820-424 BTASBVA Applying Cisco Specialized Business Value Analysis Skills v3.0 (BTASBVA)

The best way to prepare for the certification is to take the Cisco-approved training:

Selling Business Outcomes (OUTCOMES)

This course is the foundation of Cisco's business sales skills curriculum. The course builds core knowledge and abilities for selling technology services and solutions with a business outcome focus.

This course will enable students to:

  • better understand the customer business context.
  • identify how technology solutions can be positioned to meet customer-defined needs or business outcomes.
  • generate increased opportunity pipeline, revenue and profit for Cisco and/or Channel Partners.

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Applying Cisco Specialized Business Value Analysis Skills (BTASBVA)

This course builds practical skills on solutions- and outcome-based selling approaches. Self-study modules, instructor facilitated discussion and exercises cover the full sales process, from prospecting through winning deals and spurring adoption and usage.

It includes new modules covering Cisco's unique outcome-based selling approach (steps). These steps were defined with pipeline growth, shorter sales cycles, and faster adoption of technology among the top outcomes.

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To earn this Cisco certification, you must pass the following exam(s):

810-403 OUTCOMES

This exam tests a candidate's knowledge and skills related to selling technology services and solutions with a business outcome focus. Questions cover essential capabilities to grow pipeline and revenue through work across sales stages from "Prospect" through "Close".


820-424 BTASBVA

This exam tests a candidate's knowledge and core skills to successfully execute solutions- and outcome-based selling.

Cisco Specialist certifications are valid for two years. To recertify, pass ONE of the following before the certification expiration date:

  • Executing Cisco Advanced Business Value Analysis and Design Techniques (840-425 BTEABVD) or
  • Applying Cisco Specialized Business Value Analysis Skills (820-424 BTASBVA) exam

Expand Your Skills to Help Drive Business Outcomes

Become the trusted advisor whom customers can count on to deliver proven solutions and outcomes in the digital era.

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