SocialMiner and Social Media

Available Languages

Updated:June 30, 2017

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SocialMiner and Social Media

SocialMiner Twitter(top)

To begin using Twitter with SocialMiner, visit the Twitter search page:

http://www.search.twitter.com

Try a few searches on this page to zero in on what you find interesting and actionable and also note the volume. For example, Twitter search returns the 15 most recent results by default, so look at the oldest result to see how long it took to produce 15 tweets for your particular search. Although volume will change over time, this gives you a starting point to measure the volume that SocialMiner will be collecting for your search.

The simplest way to add a Twitter search feed is to use the Feed Bookmarklet. Bookmarklets are "smart bookmarks" that include JavaScript. Creating a feed using the Feed Bookmarklet is a one-click method for adding feeds to SocialMiner and eliminates the need to complete fields on the Add Feed form and to copy/paste the URL. Look in the User Guide for information on using the Feed Bookmarklet

If you do not use the Feed Bookmarklet, then once you are satisfied with your search, you need to convert the search URL to a Atom/RSS feed URL. Twitter redesigned the search.twitter.com API, which removed the RSS feed icon on the link—you now need to construct URL yourself. Copy the end of the URL from search/twitter.com and paste it after the following:

http://search.twitter.com/search.atom?q=

For example:

There is an advanced tab that allows you to implement more complex keyword searches— executing a search from the advanced tab converts into the Twitter search notation. There is also a page that explains the search operators.

A few notes on the advanced search:

  • The location criteria only provide exact results for Twitter users who have turned on geotagging, which is not common. If geotagging is not turned on, Twitter will leverage a user's stated location in the profile. This might not be useful in most situations.
  • If your team only handles posts in a certain language, they will find the language filter useful.

Additional Tips:

  • To find all of the tweets directed at an account, search for "@username". This allows you to monitor all of the public Tweets directed at an account without having to authenticate that account. If you are the account owner, set up a "Twitter Account" feed on SocialMiner instead of using RSS. The Twitter Account Feed will capture all of the mentions (@username) as well as the direct messages (private messages).
  • If you are looking for Tweets related to three products, you have the option of creating one Twitter search for all three products and configuring that on Socialminer as one feed. Alternatively, you could create three Twitter searches and configure three feeds on SocialMiner. One search for all three products is a bit simpler to set up and maintain on SocialMiner because it is a single feed, but if you intend to put the three products into different campaigns, you would set up a feed for each product.
  • If you would like an RSS feed of the timeline for a Twitter accounts (the tweets of all the people followed by a particular account) then you will need to use a service such as:

http://www.twitter2rss.com


Twitter Search


Twitter Search RSS


Twitter Search Operators


Twitter Advanced Search


SocialMiner Facebook(top)

The SocialMiner Facebook Fan Page Feed allows you to capture wall posts and comments for any Facebook fan page. Since these pages are public, you don't have to be an administrator to capture the posts on these pages. This means that you have the option of monitoring posts on the pages you administer as well as any other Facebook Fan Page.

There is no keyword filtering for Facebook pages; however most Facebook pages have a reasonably low volume and most often it is the stated objective for the marketing team to review at every single post on their Facebook page.

Tips:

  • SocialMiner expects/requires that you paste the "Vanity URL" for the Facebook page. If you log into Facebook and search to find a page, the resulting URL will not typically be the vanity URL. For example, you may get this URL: http://www.facebook.com/Cisco?ref=ts whereas the vanity URL for the Cisco page is http://www.facebook.com/Cisco. You will need to clean up the URL to be the base vanity URL before pasting into the SocialMiner Facebook Fan Page Feed configuration.
  • You may encounter some pages that do not have a Vanity URL. This is uncommon for business pages as registering for a Vanity URL on Facebook is straightfoward/recommended. If you do find a page that has a number then you can enter the number. For example, the Cisco facebook page ID is 10084673031. This can be found entering the following URL in your browser: http://graph.facebook.com/cisco. SocialMiner will accept the number instead of the name in cases where there is no registered Vanity URL.
 

SocialMiner Google(top)

Google Alerts is the subscription based search interface for Google. [1]

You can search "Everything" (everything that Google indexes) or you can target by the type of site:

  • News
  • Blogs
  • Video
  • Realtime
  • Discussions

For SocialMiner, you will want to select the "Deliver to Feed" option.

Tips

  • Google Alerts is "beta" and while it seems to work great for blogs and forums the "Realtime" produces a subset of the results for Twitter Search.
  • Typically you will want to create a feed for each type of site as you likely want treat these various types of sites differently. For example, you most likely have different tags, campaigns, service level goals and business objectives for blogs vs realtime. However if you have a very low volume query and you are curious about all results on the Internet then choosing Everything is a simple approach.
  • Google offers blog search without a google account. You can add Google blog search feeds using the Feed Bookmarklet. Bookmarklets are "smart bookmarks" that include JavaScript. Creating a feed using the Feed Bookmarklet is a one-click method for adding feeds to SocialMiner and eliminates the need to complete fields on the Add Feed form and to copy/paste the URL. Look in the User Guide for information on using the Feed Bookmarklet. If you choose not to use the Feed Bookmarklet, go to [Google Blog Search|http://blogsearch.google.com/] where you can run a blog search and then subscribe to the RSS from the search results page.

 
Google Alerts

Google Alerts "Type"

SocialMiner YouTube(top)

You can capture Youtube videos using the Youtube API. While not particularly user-friendly the Youtube API page provides a vast set inputs to customize your query.

http://gdata.youtube.com/demo/index.html

SocialMiner will work with all the defualt settings therefore you can all the settings and enter your desired search string in the "Search Query" field, then copy the Resulting URI.


For example, here is a YouTube search for "Cisco":

http://gdata.youtube.com/feeds/base/videos?q=cisco&client=ytapi-youtube-search&v=2


The current Google search result does not include search of the comments, although this functionality is under development. You can see this in "TestTube" here: http://www.youtube.com/comment_search

Tips:

  • You can use typical Google Search parameters like quotes, AND, OR, etc.

 
YouTube API


Example YouTube Search

SocialMiner Forums(top)

SocialMiner can capture forum posts using RSS subscriptions from most forum sites. In many cases, the feed subscriptions are hidden from view until you create an account on that forum. For example, this approach is used on the Linksys support forums that you can find via home.cisco.com. Once you log in, you will see "subscribe to RSS Feed" under the board options menu. In this case, the RSS feed is not authenticated therefore it's a public feed that anyone could subscribe too, even without an account, therefore you can configure SocialMiner to capture it as an RSS feed (no authentication is required). It is relatively common to have public, yet hidden feeds on forum sites.

The simplest way to add an RSS feed is to use the Feed Bookmarklet. Bookmarklets are "smart bookmarks" that include JavaScript. Creating a feed using the Feed Bookmarklet is a one-click method for adding feeds to SocialMiner and eliminates the need to complete fields on the Add Feed form and to copy/paste the URL. Look in the User Guide for information on using the Feed Bookmarklet.

If you choose not to use the Feed Bookmarklet, here is the Feed URL for the Wired Routers board on the Linksys Forum: http://homecommunity.cisco.com/linksys/rss/board?board.id=Wired_Routers

You could paste this URL directly into the SocialMiner RSS Feed setup to capture posts on the Linksys wired routers forum.

Many forum sites support a selection of different subscriptions. They may allow you to subscribe by topic/board, by tag, by keyword, etc. Some forums also support subscriptions to "unanswered posts". This type of feed, used in combination with the "min age" setting on SocialMiner can allow you do create SocialMiner campaigns that only captures "posts that go unanswered for 24 hours". This would be a useful campaign for a community manager that doesn't have time to monitor all posts; however wants to be sure that unanswered posts get addressed.

See the Cisco community site for an example of a forum site that offers a number of different subscriptions. https://www.myciscocommunity.com/community/feeds

Tips:

  • Some forums don't support RSS however you can usually find a workaround. One approach is to receive notifications via email and then have those emails sent to a Gmail Account. You can then use the SocialMiner Authenticated RSS to subscribe to the Gmail account. For more information, see the SocialMiner Gmail section below.
Linksys Wired Router Forum
Cisco Community Feeds

SocialMiner Quora(top)

All Quora topics publish an RSS feed.

http://www.quora.com/Is-there-a-Quora-widget-or-RSS-feed-for-every-topic

Find the topic page on Quora that is of interest, and then add a /rss to the end of the URL. For example, the Cisco page is:

http://www.quora.com/Cisco

The RSS feed for that page is: http://www.quora.com/Cisco/rss


Quora Cisco Topic

SocialMiner Gmail(top)

You can subscribe to a Gmail account using and "Authenticated RSS" type feed on SocialMiner.

The Feed URL for a Gmail account is: https://mail.google.com/mail/feed/atom

You would enter "username@gmail.com" as the username and enter the password for the account. When you click on the link for the Social Contact from within the SocialMiner results your browser will open up to the specific email within the gmail user interface.

 

SocialMiner TripAdvisor(top)

Trip Advisor supports RSS feeds throughout the site.

For example, if you want to subscribe to all the reviews for a certain hotel, then you can find the RSS feed from the review page. For example, if you load this page:

http://www.tripadvisor.com/Hotel_Review-g303804-d501371-Reviews-Croatia_Hotel-Cavtat.html

You should see a RSS feed icon on the right side of your address bar (note: this will depend on your browser. If using Chrome you will need to install the Google RSS Subscription Extension)

Clicking on this icon will take you to the URL of the RSS feed, which for this feed is:

http://www.tripadvisor.com/Feeds-d501371-treviews.xml

You can copy and paste this URL into SocialMiner.

A support article from Trip Advisor discussing RSS is here:

http://www.tripadvisor.com/ShowTopic-g1-i12105-k2927626-How_to_get_the_RSS_Feed_Address-TripAdvisor_Support.html

 

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