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Cisco Connected World Technology Report

Data in Motion: The Next Evolution of Data

Data in motion supports real-time decisions and actions. (Video – 1:51 min)

The 2012 Cisco Connected World Technology Report is based on a study commissioned by Cisco and conducted by InsightExpress, a market research firm based in the United States. The global study consists of two surveys:

  • Gen Y college students and workers between the ages of 18 and 30
  • IT professionals across a variety of industries

Each survey includes 100 respondents from each of 18 countries, for a total pool of 3600 respondents. The 18 countries include: United States, Canada, Mexico, Brazil, Argentina, United Kingdom, France, Germany, The Netherlands, Russia, Poland, Turkey, South Africa, India, China, Japan, South Korea, and Australia.

The 2012 Cisco Connected World Technology Report is based on a study commissioned by Cisco and conducted by InsightExpress, a market research firm based in the United States. The global study consists of two surveys:

  • Gen Y college students and workers between the ages of 18 and 30
  • IT professionals across a variety of industries

Each survey includes 100 respondents from each of 18 countries, for a total pool of 3600 respondents. The 18 countries include: United States, Canada, Mexico, Brazil, Argentina, United Kingdom, France, Germany, The Netherlands, Russia, Poland, Turkey, South Africa, India, China, Japan, South Korea, and Australia.

Is the Internet a fundamental human necessity? Is a workplace with flexible mobility policies as valuable as salary?

We asked nearly 3,000 college students and young professionals these questions in an international workforce study that examines:

  • The behavior and expectations of the world's next generation of workers
  • How their demands for information access are changing business communications and the future of work

The Cisco Connected World Technology Report provides insight into challenges that companies face as they strive to balance current and future employee and business needs amid expanding mobility capabilities, security risks, and technologies.

Among other findings, the 2011 Cisco Connected World Technology Report revealed:

  • One of every three college students and young employees believes the Internet is as important as air, water, food, and shelter.
  • Two of five said they would accept a lower-paying job that had more flexibility with regard to device choice, social media access, and mobility than a higher-paying job with less flexibility.
  • Regarding security-related issues in the workplace, seven of ten employees admitted to knowingly breaking IT policies on a regular basis, and three of five believe they are not responsible for protecting corporate information and devices.

Next-Generation Influence on Workplace Policies

The findings are telling. The 2020 workplace is going to look a lot different from where we work today, as the next generation of global workers enters the workplace with expectations and demands about how, when, and where they access information. The Cisco Connected World Technology Report shows how organizations can start preparing now to deal with the demands that will be placed on their IT and HR departments by this new workforce.

Chapter 2