Impact Analysis Overview
Impact Analysis is a way of measuring the effect of any action you made based on before and after analytics. The Impact Analysis app enables you to do impact analysis. For example, assume that you have provided a discount offer to all the visitors visiting in your location A on November 2019. Now you can measure the impact of this discount offer by comparing the metrics during the offer period with the metrics of the last 365 days.
This app will be available for SEE, ACT, and Extend license types.
You can create an event with a particular time period, and can do any of the following:
Compare the metrics for the event period with the metrics of Daily Average during Past 365 days (Period During EVENT).
Compare the metrics for same duration before and after the specified event period. (Period AFTER Event)
You can compare the following metrics: