Curbside and Drive-Thru Optimization
Consumer expectations are continuously shifting. Many restaurants have seen demand shift toward the convenience of drive-thru. As a result, they need to evolve to meet those customer demands-to efficiently deliver their dining experience through the consumers’ channel of choice.
Staffing challenges and the shift in demand for drive-thru can lead to slow service times, impacting customer satisfaction and also resulting in consumers pulling out of line, which ultimately impacts store revenue-today and beyond.
A restaurant chain seeing 20 vehicles per day pull out of line, with an average ticket of $12.50 and 1,000 locations, could be losing $90M in potential revenue per year across the chain. Most chains have little visibility into balk at their locations.
Transform your drive-thru and curbside visibility and insights
- Gain an understanding of traffic flow and service bottlenecks.
- Evaluate and enhance the customer experience.
- Identify and respond to flow issues before they become problems.
- Optimize staffing based on insights gathered from service analytics.
The pivot to drive-thru has opened new challenges for businesses, including throughput, staffing, service efficiency, and customer experience
Computer vision can deliver business intelligence in drive-thrus with its ability to:
- Detect and track vehicles from entrance to exit.
- Monitor engagements at the window and curbside.
- Measure elapse time at various stages of the process.
- Automatically take action to shorten service time or triage the line to prevent balk.
The drive-thru journey
Vehicle detection and classification
AI uniquely identifies and counts vehicles as they enter the line. Vehicles are identified by make, model, color and distinguishing features.*
*And optionally license plate
Vehicle journey mapping
Using edge analytics, every unique vehicle is tracked and timed throughout its journey.
Take action
Where bottlenecks are identified, take automated action to shape consumer behavior or to triage the line, before customers pull out of the line.
85% of consumers will consider or outright leave a perceived long line. (Bluedot)
Improper signage can cost a business as much as $1 million each year in potential revenues. (Global Restaurant Consultants)
Digital menu boards decrease service time by 12.3 seconds. (Source: Modern Restaurant Management)
Drive-thru sales generate about 82% of sales for fast-food chains. (Franchise Times)
For you, for your customers
Going through a drive-thru remodel may seem intimidating. Working with an experienced partner like Cisco enables you to put the focus back on your customer while we focus on implementing solutions that will increase traffic flow and ordering efficiencies.
Between customer expectations and an experience that delivers, there’s a bridge.
Discover how Cisco solutions for retail can help you improve customer experiences with retail curbside pickup.