Have an account?

  •   Personalized content
  •   Your products and support

Need an account?

Create an account

Transforming retail for the digital age

Deliver the experience your customers demand with a network that is constantly learning, constantly adapting, constantly protecting. Unlock the network's full potential to build business solutions. Cisco's Digital Network Architecture (DNA) uses automation to simplify network management, analytics to give you customer insights, and embedded security to help you meet compliance requirements. This is a new era of networking. The Network. Intuitive.

A new era of
networking for retail.

The Network. Intuitive.

Explore Cisco’s
intent-based networking

Imagine a network that provides visibility and context around customers' in-store experiences so you can give them what they want in real time.

It’s a network that understands intent and responds to your business needs instantly.

A network that constantly protects your customers, your business, and your brand by uncovering and containing suspicious activity everywhere.

That’s intent-based networking.

It’s constantly learning.

The new network collects and analyzes data about your customers, associates, devices, and the network itself, turning data into insights so you can make the right decisions at the right time.

It’s constantly adapting.

Only the new network can keep up with the pace of business. When you open a branch, deploy an e-training, or install a security system, network automation rapidly optimizes for better experiences.

It’s constantly protecting.

The new network is constantly on guard for threats-even in encrypted traffic. Rest assured that your retail systems, customer data, and IoT devices are protected.

Find out how ready your network
is for the digital era.

Take the assessment

The Network. Intuitive. Powered by Cisco DNA.

How digital ready is your network?
Take the assessment
Take the assessment

Explore DNA for Retail

Transform your retail network with our on-premises and cloud-managed technology and solutions.

Insights and analytics

Gain real-time analytics and deliver personalized experiences to customers and associates.

Automation and assurance

Save time and reduce complexity through policy-based automation throughout your store.

Security and compliance

Use your store's network to identify threats, even in encrypted traffic, and rapidly contain them.


Deliver services faster, at lower cost, on physical and virtual platforms across your locations.

Digital-ready infrastructure

Choose routing, switching, and wireless products designed for DNA.

DNA products for retail

Learn what's possible with our enterprise networking products.

Online retailer thrives with DNA

With DNA’s advanced analytics capabilities, Backcountry.com can now focus on innovation. (2:17 min)

Featured technology

Safeguard your assets

Improve your retail operations and customer experience with business rules-based asset tracking and monitoring.

Scale IT management and security beyond stores

Extend intent-based networking into distribution centers and warehouses.

Digitize your stores and supply chain

Learn about the 3 ways retailers can enable transformation with Cisco DNA.

Could you defend a network here?

Explore new gaming levels. See how easy it is to manage Cisco network solutions. Be sure to register to qualify to win.

Start your journey today

Improve results across your business with our DNA services.

Improve your bottom line

Use the DNA ROI Calculator to see how much your organization could save with a software-defined network.

News and events

Understand your future buyer

Create a new generation of retail and experience strategies for your customers.

Become a digital retailer

Start your journey to digital transformation. Become the retailer of the future, today.

Is your network digital ready?

Get personalized guidance on improving your network’s readiness.

For partners

Are you a Cisco partner?  Log in to see additional resources.

Looking for a solution from a Cisco partner? Connect with our partner ecosystem.