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Transforming retail for the digital age

Transforming retail for the digital age

Deliver the experience your customers demand with a network that is constantly learning. Constantly adapting. Constantly protecting. Cisco Digital Network Architecture (DNA) uses automation to simplify network management, analytics to give you customer insights, and embedded security to help you meet compliance requirements. This is a new era of networking. The Network. Intuitive.

How retailers benefit from DNA

Personalized shopping experiences

Personalized shopping experiences

Engage your customers. Send individualized promotions to their smartphones.

Greater staff productivity

Greater staff productivity

Deliver necessary information to your associates with the click of a button.

Data protection

Data protection

Protect customer data and other critical information with security networkwide.

Optimized network performance

Optimized network performance

Give customers and staff high-quality connectivity at your retail venue.

Explore DNA for Retail

Transform your retail network with our on-premises and cloud-managed technology and solutions.

Insights and analytics for retail

Insights and analytics

Gain real-time analytics and deliver personalized experiences to customers and associates.

Automation and assurance

Automation and assurance

Save time and reduce complexity through policy-based automation throughout your store.

Retail Security and compliance

Security and compliance

Use your store's network to identify threats, even in encrypted traffic, and rapidly contain them.

Retail Virtualization

Virtualization

Deliver services faster, at lower cost, on physical and virtual platforms across your locations.

Digital-ready infrastructure

Digital-ready infrastructure

Choose routing, switching, and wireless products designed for DNA.

DNA products for retail

DNA products for retail

Learn what's possible with our enterprise networking products.

See what's available

Digitizing the luxury shopping experience

Digitizing the shopping experience

"CMX Cloud is ... a great tool for a marketer to show proven results. ... The analytics provide insight on customer behavioral patterns so we can cater our marketing initiatives to better target customers and give them what they want while they’re here."

Collette Navarrette,
Director of Marketing, Santana Row, Federal Realty Investment Trust
Read more case studies

Featured technology

High-accuracy location for retail

High-accuracy location for retail

Get true blue-dot navigation, plus proximity marketing at your fingertips, with Cisco Virtual Beacon.​

Online retailers thrive with Digital Network Architecture

Online retailer thrives with DNA

With DNA’s advanced analytics capabilities, Backcountry.com can now focus on innovation. (2:17 min)

Digitize your stores and supply chain

Learn about the 3 ways retailers can enable transformation with Cisco DNA.

See infographic
Digitize your stores and supply chain

Start your journey today

Improve results across your business with our DNA services.

News and events

Become a digital retailer

Become a digital retailer

Start your journey to digital transformation. Become the retailer of the future, today.

Is your retail network digitally ready?

Is your network digital ready?

Get personalized guidance on improving your network’s readiness.

Boost retail staff productivity

Boost staff productivity

Help associates support customer-first experiences. (PDF - 3.1 MB)

For partners

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