Two Tale

Digital-savvy consumers look to retailers that can accommodate their shopping
preferences. Although the road to actually deliver these frictionless digital experiences
may seem daunting, it doesn’t have to be so complicated.

Meet Mia!

She is decorating her child’s nursery,
and is about to experience life with and
without Cisco’s mobile solutions for retail.

Let’s see what her experience is like as
she places an online order for in-store
pick up and heads to the store to look at
larger purchases in person.

01_meet_mia
Life without
Cisco’s mobile solutions for retail
No action

At the store

02_no_action

Unfortunately after Mia places the online order, no one in the store is notified because the retailer’s ecommerce platform is not integrated with the store’s operations, or task management system.

Life with
Cisco’s mobile solutions for retail
Automatic action

At the store

02_Automatic_action

After placing the online order, the store’s
customer management system which is
integrated with their ecommerce platform
and the foundational network,
automatically notifies an associate. In no
time at all, the associate is able to start
assembling the order.

Life without
Cisco’s mobile solutions for retail
No connection

At the store

03_no_connection

The last time Mia was here, the Wi-Fi
was spotty. Mia leaves her phone in her
pocket, unconnected. After all, bad Wi-Fi
is more frustrating than no Wi-Fi.

Life with
Cisco’s mobile solutions for retail
Personal connection

At the store

03_personal_connection

As Mia walks into the store, her phone
automatically connects to the store’s
Wi-Fi. The mobile engagement platform
notifies Mia that her online order is ready
via a direct SMS message.

Life without
Cisco’s mobile solutions for retail

Mia has been standing near the furniture section, and needs help but she can’t find an associate. The store has no way of knowing that she needs assistance or even how long she’s been waiting, and her phone staying in her pocket doesn’t help this equation.

Life with
Cisco’s mobile solutions for retail

The store’s mobile application supported by DNA Spaces allows Mia to easily compare products, call a sales associate, or view a map. (if she decided to delete the store’s app to save space on her phone, these features are still available to her via a web browser) She chooses to request a sales associate.

Life without
Cisco’s mobile solutions for retail

Mia wanders, looking for a sales
associate. When she finally finds one,
there’s already a line of people waiting
for his attention.

Life with
Cisco’s mobile solutions for retail
Personal attention

At the store

05_personal_attention copy

As Mia was speaking with the store rep, the store’s location analytics are able to trigger a notification on her mobile device based on her location and dwell time. She receives a special promotional discount for 20% off a piece of furniture she has researched online.

Life without
Cisco’s mobile solutions for retail

Frustrated with the wait and not having her online order ready for pick-up, Mia decides to leave the store without spending a dime.

Life with
Cisco’s mobile solutions for retail

Mia makes a decision and is able to check out with the sales associate right there, who also brought her online order items for pick up. Mia’s sales journey is saved to the store’s CRM profile so they can better serve her in the future. Satisfied with her experience, and proud of her success, Mia heads home.