Cisco Case Studies - Greenlight


Improved call handling generates 34% reduction in cost with 24x7 availability of critical data and hosting systems.

Business Challenge

Being noticed online wins business. Websites placed first in Google's search listings attract over 40% of internet traffic. Award-winning independent search marketing agency Greenlight specialises in search engine optimisation and pay per click consulting for blue chip clients including Vodafone, British Gas and Monarch Airlines. Greenlight's business depends on fast, reliable access to the market data it gathers and aggregates into dedicated sector reports. Every second of system downtime affects Greenlight's reputation for providing timely information – and costs money.

The Solution

With the business growing 50% year-on-year, Greenlight's voice and data systems were fast approaching capacity. It decided to upgrade using Cisco Unified Communications to grow its 50-user phone system. It also wanted to add bandwidth to allow client hosting without compromising network speed. Most importantly, it needed to guarantee 24x7 availability of its data.

Business Impact

  • Improved call handling with 34% reduction in cost
  • 24x7 availability of critical data and hosting systems
  • 100% connectivity supports 50% year-on-year growth

What the customer says

“Other data networking products we've used in the past have let us down and cost us money. We've had zero downtime with Cisco and network performance is exceptional. Our clients are impressed and we can get on with what we do best.”

- Chris Dunn, Technical Director, Greenlight Marketing Limited

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