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Digital Retail

Cisco Digital Network Architecture (DNA), your foundation for digital transformation

A new era of
networking for retail.

The Network. Intuitive.

Explore Cisco’s intent-based networking

Imagine a network that provides visibility and context around customers’ in-store shopping so you can give them what they want in real time.

It’s a network that understands intent and responds to your business needs instantly.

A network that constantly protects your customers, your business, and your brand by uncovering and containing suspicious activity everywhere.

That’s intent-based networking.

See how it works 

It’s constantly learning.

The new network is always on, working tirelessly to collect, analyze, and present the knowledge you need to run your business better.

It turns data about your customers, associates, devices, and the network itself into insights that help you make the right decisions at the right time.

See adaptability 

It’s constantly adapting.

Only the new network can keep up with the accelerating pace of business. It simplifies, automates, and responds to new digital needs.

When you open a branch, deploy an e-training, or install a security system, the network makes automatic optimizations to serve you and your customers better.

See security 

It’s constantly protecting.

The new network is constantly on guard for threats, whether in branches, in corporate offices, or in the cloud—even when the traffic is encrypted.

Rest assured knowing that when attacks occur, your retail systems, customer data, and IoT devices are protected by an all-seeing, intelligent network.

Find out how ready your network
is for the digital era.

Read At A Glance Learn more about DNA

Cisco can help you…

Create experiences

Create experiences

See how Cisco helped Santana Row transform how customers live, work, and play in its properties.

Empower associates

Empower associates

Learn how Cimpress deployed collaboration tools to engage its diverse global workforce.

Manage risk

Manage risk

Read how Barilla provides transparency into its supply chain with digital transformation.

Improve operations

Improve operations

Find out how the Wanda Group uses business intelligence to grow its operations.

Creating a digital hotel

Creating a digital hotel

"We're on a mission to transform the guest Internet experience, and Cisco's infrastructure provides a consistent and reliable global platform for this transformation."

Jeff Eckard, VP of Global Hospitality Technology, IHG

Read the full story

See more case studies

I need to...

Enhance customer experiences

Enhance customer experiences

Build a 360-degree view of customers. Dynamically engage them. Predict and personalise experiences.

Increase associate productivity

Increase associate productivity

Empower employees with digital tools and information. Virtualise service and support. Digitise processes.

Protect and enhance my brand

Protect and enhance my brand

Mitigate theft and fraud. Secure physical and digital assets. Simplify compliance.

Optimise business operations

Optimise business operations

Integrate supply chain partners. Optimise real estate. Boost adoption of new products and services.

Welcome to the world of consumer 2020

Welcome to the world of consumer 2020

Ready your digital network for the consumers of 2020.

Discover how

Meet our retail experts

Get ready for tomorrow's consumers

Cisco Digital Network Architecture (DNA) powers a new generation of retail and experience strategies.


Read more | See more blogs

News and events

Cisco Live highlights

Cisco Live highlights

Missed Cisco Live in Las Vegas? Read about the exciting demos, speakers, and keynotes.

Boost associate productivity

Boost associate productivity

Learn how to create an in-store customer-first experience.

Become a digital retailer

Become a digital retailer

Start your journey to digital transformation and become the retailer of the future.

Begin your digital journey

Begin your digital journey

Capture your share of the digital value at stake.

Hackers love retail

Hackers love retail

Discover the ways that your retail organization can stay secure.

Secure your retail business

Secure your retail business

Use a secure, automated, intelligent network to protect your customer data and your brand.