Contents

Mobile Concierge Services

Cisco Mobile Concierge service provides requirements for mobile clients and servers, and describes message exchanges between them. The Mobile Concierge solution delivers a unique in-store experience to customers who use smartphones.

Mobile Concierge service is used by the mobile devices that are configured with a set of policies for establishing network connectivity. Mobile Concierge service facilitates mobile devices to discover network-based services available in a local network or services that are enabled through service providers. Once you are connected to the stores Wi-Fi network, you receive different services including electronic coupons, promotional offers, customer loyalty data, product suggestions, and so on.

Licensing for Mobile Concierge

You can enable Mobile Concierge service only if you have a valid Advanced Location service license. If you have the Base Location license, you can upgrade to Advanced Location services by buying the Upgrade SKUs. For information on SKUs, see the Release Notes for Cisco 3300 Series Mobility Services Engine, Release 7.5.

Defining a Venue

To define a venue, follow these steps:

    Step 1   Choose Services > Mobile Concierge.
    Step 2   Choose Mobile Concierge Services > Venues from the left sidebar menu.

    The venue page appears.

    Step 3   From the Select a command drop-down list, choose Define New Venue, and click Go.

    The Venue Wizard page appears.

    Step 4   Enter the venue name in the Venue Name text box, and click Next.
    Step 5   In the Floor/Outdoor Association group box, do the following:
    • From the Area Type drop-down list, choose the area type where you want to display the service advertisements. The possible values are Floor Area and Outdoor Area.
      Note   

      The Building, Floor Area, and Coverage Area drop-down lists are displayed only when you select Floor Area as the area type.

    • From the Campus drop-down list, choose the campus name where you want to display the service advertisements.
    • From the Building drop-down list, choose the building name where you want the advertisements to appear.
    • From the Floor drop-down list, choose the floor type.
    • From the Coverage Area drop-down list, choose the coverage area within the floor.
    • From the Outdoor Area drop-down list, choose the outdoor area where you want to display the service advertisements. This field is displayed only if you select Outdoor Area as the Area Type.
    Step 6   Click Next. The Audio group box appears.
    Step 7   In the Audio group box, click Choose File to browse and select the audio file to play the audio notification on the mobile device.
    Step 8   Click Next. The Icons group box appears.
    Step 9   In the Icons group box, click Choose File to browse and select the icon.
    Step 10   Click Next. The Venue Apps group box appears.
    Step 11   In the Venue Apps group box, choose the venue where you want to broadcast the service advertisements.
    Step 12   Click Next. The Additional Venue Information group box appears.
    Step 13   In the Additional Information group box, do the following:
    • Enter the location detail in the Location Detail text box. This provides location details such as store address, zip code, or street address of the venue.
    • Enter the GPS latitude and longitude of the venue in the Latitude and Longitude text box. This helps the applications to identify the venue accurately.
    • Enter any other additional information that you want to provide in the Additional Information text box.
    Step 14   Click Save. This information is applied to the MSE and the synchronization happens automatically.

    Deleting the Venue

    To delete a venue, follow these steps:

      Step 1   Choose Services > Mobile Concierge.

      The Venues page appears.

      Step 2   Select the check box of the venue that you want to delete.
      Step 3   From the Select a command drop-down list, choose Delete Venue, and click Go.
      Step 4   Click OK to confirm the deletion.

      Adding New Service Providers with Policies

      To add a service provider with policies, follow these steps:

        Step 1   Choose Service > Mobile Concierge.
        Step 2   Choose Mobile Concierge Services > Providers from the left sidebar menu.

        The Providers page appears.

        Step 3   From the Select a command drop-down list, choose Define New Provider, and click Go.

        The Provider Wizard page appears.

        Step 4   Enter the service providers venue name in the Provider Name text box.
        Step 5   Click Next. The Icons group box appears.
        Step 6   Select an icon that is associated with the service provider by clicking Choose File. This is the icon that is displayed on the clients handset.
        Step 7   Click Next. The Local Services group box appears.
        Step 8   In the Local Services group box, do the following:
        • Click the blue inverted triangle icon located at the left side of the Local Service # name to expand the Local Service and configure the following:
          • Choose the service type from the Service Type drop-down list. The possible options are: Directory Info, Sign Up, Discount Coupon, Network Help, and Other.
          • Enter the name that you want to display on the clients handset in the Display Name text box.
          • Enter the service description in the Description text box.
          • Choose the service URIs from the Service URI drop-down list.
        Step 9   Click Save. This information is applied to the MSE and synchronization happens automatically.

        Adding New Service Providers with Policies

        To add a service provider with policies, follow these steps:

          Step 1   Choose Service > Mobile Concierge.
          Step 2   Choose Mobile Concierge Services > Providers from the left sidebar menu.

          The Providers page appears.

          Step 3   From the Select a command drop-down list, choose Define New Provider and click Go.

          The Provider Wizard page appears.

          Step 4   Enter the service providers venue name in the Provider Name text box.
          Step 5   Click Next. The Icons group box appears.
          Step 6   Select an icon that is associated with the service provider by clicking Choose File. This is the icon that is displayed on the clients handset.
          Step 7   Click Next. The Local Services group box appears.
          Step 8   In the Local Services group box, do the following:
          • Click the blue inverted triangle icon location at the left side of the Local Service # name to expand the Local Service and configure the following:
            • Choose the service type from the Service Type drop-down list. The possible options are: Directory Info, Sign Up, Discount Coupon, Network Help, and Other.
            • Enter the name that you want to display on the clients handset in the Display Name text box.
            • Enter the service description in the Description text box.
            • Choose the service URIs from the Service URI drop-down list.
          Step 9   Click Save. This information is applied to the MSE and synchronization happens automatically.

          Deleting a Service Provider

          To delete a service provider, follow these steps:

            Step 1   Choose Services > Mobile Concierge.

            The Venue page appears.

            Step 2   Choose Mobile Concierge Services > Providers from the left sidebar menu.

            The Providers page appears.

            Step 3   Select the check box of the service provider that you want to delete.
            Step 4   From the Select a command drop-down list, choose Delete Provider, and click Go.

            Click OK to confirm the deletion.

            Defining New Policies

            To define new policies, follow these steps:

              Step 1   Choose Services > Mobile Concierge.
              Step 2   Choose Mobile Concierge Services > Policies from the left sidebar menu.

              The Policies page appears.

              Step 3   From the Select a command drop-down list, choose Define New Policy, and click Go.

              The Policy Wizard page appears.

              Step 4   Choose the venue on which you want the policy to be applied from the Venue drop-down list.
              Step 5   Click Next. The Provider group box appears.
              Step 6   Choose the service provider from the Provider drop-down list.
              Step 7   Click Next.
              Step 8   From the SSID drop-down list, choose the SSIDs on which you want to broadcast the service advertisements, and click OK. You can choose multiple SSIDs.
              Step 9   Click Next. The Display Rule group box appears.
              Step 10   In the Display Rule group box, do the following:

              Select the Display Rule radio button. You can select either Display Everywhere or Display Near selected APs radio button. By default, Display everywhere is selected.

              If you select Display everywhere, it searches for all the Mobile Concierge-supported Cisco WLCs that provide these SSIDs and assigns these controllers to the MSE.

              If you select Display near selected APs, you can configure the following parameters:

              • AP—Select those APs on which you want the advertisements to broadcast.
              • Radio—Select the radio frequency on which you want the advertisements to broadcast. The service advertisement is displayed when the mobile device is near the radio band that you selected. The possible values are 2.4 GHz or 5 GHz.
              • min RSSI—Enter a value for RSSI at which you want the service advertisements to be displayed on the user interface.
              Step 11   Click Finish.

              Deleting Policies

              To delete a policy, follow these steps:

                Step 1   Choose Services > Mobile Concierge.
                Step 2   Choose Mobile Concierge Services > Policies from the left sidebar menu.

                The Policies page appears.

                Step 3   Select the check box of the policy that you want to delete.
                Step 4   From the Select a command drop-down list, choose Delete Policy, and click Go.
                Step 5   Click OK to confirm the deletion.
                Mobile Concierge Services

                Mobile Concierge Services

                Cisco Mobile Concierge service provides requirements for mobile clients and servers, and describes message exchanges between them. The Mobile Concierge solution delivers a unique in-store experience to customers who use smartphones.

                Mobile Concierge service is used by the mobile devices that are configured with a set of policies for establishing network connectivity. Mobile Concierge service facilitates mobile devices to discover network-based services available in a local network or services that are enabled through service providers. Once you are connected to the stores Wi-Fi network, you receive different services including electronic coupons, promotional offers, customer loyalty data, product suggestions, and so on.

                Licensing for Mobile Concierge

                You can enable Mobile Concierge service only if you have a valid Advanced Location service license. If you have the Base Location license, you can upgrade to Advanced Location services by buying the Upgrade SKUs. For information on SKUs, see the Release Notes for Cisco 3300 Series Mobility Services Engine, Release 7.5.

                Defining a Venue

                To define a venue, follow these steps:

                  Step 1   Choose Services > Mobile Concierge.
                  Step 2   Choose Mobile Concierge Services > Venues from the left sidebar menu.

                  The venue page appears.

                  Step 3   From the Select a command drop-down list, choose Define New Venue, and click Go.

                  The Venue Wizard page appears.

                  Step 4   Enter the venue name in the Venue Name text box, and click Next.
                  Step 5   In the Floor/Outdoor Association group box, do the following:
                  • From the Area Type drop-down list, choose the area type where you want to display the service advertisements. The possible values are Floor Area and Outdoor Area.
                    Note   

                    The Building, Floor Area, and Coverage Area drop-down lists are displayed only when you select Floor Area as the area type.

                  • From the Campus drop-down list, choose the campus name where you want to display the service advertisements.
                  • From the Building drop-down list, choose the building name where you want the advertisements to appear.
                  • From the Floor drop-down list, choose the floor type.
                  • From the Coverage Area drop-down list, choose the coverage area within the floor.
                  • From the Outdoor Area drop-down list, choose the outdoor area where you want to display the service advertisements. This field is displayed only if you select Outdoor Area as the Area Type.
                  Step 6   Click Next. The Audio group box appears.
                  Step 7   In the Audio group box, click Choose File to browse and select the audio file to play the audio notification on the mobile device.
                  Step 8   Click Next. The Icons group box appears.
                  Step 9   In the Icons group box, click Choose File to browse and select the icon.
                  Step 10   Click Next. The Venue Apps group box appears.
                  Step 11   In the Venue Apps group box, choose the venue where you want to broadcast the service advertisements.
                  Step 12   Click Next. The Additional Venue Information group box appears.
                  Step 13   In the Additional Information group box, do the following:
                  • Enter the location detail in the Location Detail text box. This provides location details such as store address, zip code, or street address of the venue.
                  • Enter the GPS latitude and longitude of the venue in the Latitude and Longitude text box. This helps the applications to identify the venue accurately.
                  • Enter any other additional information that you want to provide in the Additional Information text box.
                  Step 14   Click Save. This information is applied to the MSE and the synchronization happens automatically.

                  Deleting the Venue

                  To delete a venue, follow these steps:

                    Step 1   Choose Services > Mobile Concierge.

                    The Venues page appears.

                    Step 2   Select the check box of the venue that you want to delete.
                    Step 3   From the Select a command drop-down list, choose Delete Venue, and click Go.
                    Step 4   Click OK to confirm the deletion.

                    Adding New Service Providers with Policies

                    To add a service provider with policies, follow these steps:

                      Step 1   Choose Service > Mobile Concierge.
                      Step 2   Choose Mobile Concierge Services > Providers from the left sidebar menu.

                      The Providers page appears.

                      Step 3   From the Select a command drop-down list, choose Define New Provider, and click Go.

                      The Provider Wizard page appears.

                      Step 4   Enter the service providers venue name in the Provider Name text box.
                      Step 5   Click Next. The Icons group box appears.
                      Step 6   Select an icon that is associated with the service provider by clicking Choose File. This is the icon that is displayed on the clients handset.
                      Step 7   Click Next. The Local Services group box appears.
                      Step 8   In the Local Services group box, do the following:
                      • Click the blue inverted triangle icon located at the left side of the Local Service # name to expand the Local Service and configure the following:
                        • Choose the service type from the Service Type drop-down list. The possible options are: Directory Info, Sign Up, Discount Coupon, Network Help, and Other.
                        • Enter the name that you want to display on the clients handset in the Display Name text box.
                        • Enter the service description in the Description text box.
                        • Choose the service URIs from the Service URI drop-down list.
                      Step 9   Click Save. This information is applied to the MSE and synchronization happens automatically.

                      Adding New Service Providers with Policies

                      To add a service provider with policies, follow these steps:

                        Step 1   Choose Service > Mobile Concierge.
                        Step 2   Choose Mobile Concierge Services > Providers from the left sidebar menu.

                        The Providers page appears.

                        Step 3   From the Select a command drop-down list, choose Define New Provider and click Go.

                        The Provider Wizard page appears.

                        Step 4   Enter the service providers venue name in the Provider Name text box.
                        Step 5   Click Next. The Icons group box appears.
                        Step 6   Select an icon that is associated with the service provider by clicking Choose File. This is the icon that is displayed on the clients handset.
                        Step 7   Click Next. The Local Services group box appears.
                        Step 8   In the Local Services group box, do the following:
                        • Click the blue inverted triangle icon location at the left side of the Local Service # name to expand the Local Service and configure the following:
                          • Choose the service type from the Service Type drop-down list. The possible options are: Directory Info, Sign Up, Discount Coupon, Network Help, and Other.
                          • Enter the name that you want to display on the clients handset in the Display Name text box.
                          • Enter the service description in the Description text box.
                          • Choose the service URIs from the Service URI drop-down list.
                        Step 9   Click Save. This information is applied to the MSE and synchronization happens automatically.

                        Deleting a Service Provider

                        To delete a service provider, follow these steps:

                          Step 1   Choose Services > Mobile Concierge.

                          The Venue page appears.

                          Step 2   Choose Mobile Concierge Services > Providers from the left sidebar menu.

                          The Providers page appears.

                          Step 3   Select the check box of the service provider that you want to delete.
                          Step 4   From the Select a command drop-down list, choose Delete Provider, and click Go.

                          Click OK to confirm the deletion.

                          Defining New Policies

                          To define new policies, follow these steps:

                            Step 1   Choose Services > Mobile Concierge.
                            Step 2   Choose Mobile Concierge Services > Policies from the left sidebar menu.

                            The Policies page appears.

                            Step 3   From the Select a command drop-down list, choose Define New Policy, and click Go.

                            The Policy Wizard page appears.

                            Step 4   Choose the venue on which you want the policy to be applied from the Venue drop-down list.
                            Step 5   Click Next. The Provider group box appears.
                            Step 6   Choose the service provider from the Provider drop-down list.
                            Step 7   Click Next.
                            Step 8   From the SSID drop-down list, choose the SSIDs on which you want to broadcast the service advertisements, and click OK. You can choose multiple SSIDs.
                            Step 9   Click Next. The Display Rule group box appears.
                            Step 10   In the Display Rule group box, do the following:

                            Select the Display Rule radio button. You can select either Display Everywhere or Display Near selected APs radio button. By default, Display everywhere is selected.

                            If you select Display everywhere, it searches for all the Mobile Concierge-supported Cisco WLCs that provide these SSIDs and assigns these controllers to the MSE.

                            If you select Display near selected APs, you can configure the following parameters:

                            • AP—Select those APs on which you want the advertisements to broadcast.
                            • Radio—Select the radio frequency on which you want the advertisements to broadcast. The service advertisement is displayed when the mobile device is near the radio band that you selected. The possible values are 2.4 GHz or 5 GHz.
                            • min RSSI—Enter a value for RSSI at which you want the service advertisements to be displayed on the user interface.
                            Step 11   Click Finish.

                            Deleting Policies

                            To delete a policy, follow these steps:

                              Step 1   Choose Services > Mobile Concierge.
                              Step 2   Choose Mobile Concierge Services > Policies from the left sidebar menu.

                              The Policies page appears.

                              Step 3   Select the check box of the policy that you want to delete.
                              Step 4   From the Select a command drop-down list, choose Delete Policy, and click Go.
                              Step 5   Click OK to confirm the deletion.