Selling service is beneficial to you as a Cisco reseller or partner because it enables you to:

• Build a predictable and renewable services revenue stream
• Increase your profitability
• Get closer to your customer
• Increase return business and customer loyalty
• Differentiate yourself from the competition

In this module you will learn about how selling service can be beneficial to you, and in the next module, you will learn about how service is beneficial to your customers.